New Quick and nikuhack Collaborate on 'Unzen Kiwami Beef PRIDE Burger' Kit

New Quick Co., Ltd. (Headquarters: Nihonbashi, Chuo-ku, Tokyo; President: Koji Hayashi), which operates 82 butcher shops nationwide, will begin selling the 'Unzen Kiwami Beef PRIDE Burger' kit on Wednesday, June 3, 2026. This is the second collaboration with the YouTube channel 'nikuhack', run by the Kyoto-based butcher shop 'Tani Farm'. The kit uses New Quick's private brand 'Unzen Kiwami Beef'.

This product is a burger kit that includes patties, buns, cheese, bacon, and sauce, allowing customers to cook and assemble the burger at home.

New Quick Official Online Store

'Unzen Kiwami Beef PRIDE Burger' Kit

This product is the second installment following the 'Premium Craft Burger Kit using Yamagata Beef', which was developed and sold in a limited run in 2024 in collaboration with the YouTube channel 'nikuhack'. In response to customer feedback from the previous sale, such as 'I want to eat it again' and 'Where can I buy it?', this new product features New Quick's private brand 'Unzen Kiwami Beef' as the star, with a newly designed combination of patties, sauce, and ingredients, available exclusively on the official online store.

The patty is made from 100% Kiwami beef shank, which offers an excellent balance of meatiness and fat. The meat is carefully trimmed and coarsely ground to create a 150g patty, a satisfying size for a gourmet burger. The seasoning is intentionally limited to salt to enhance the natural flavor of the Kiwami beef, allowing customers to enjoy the aromatic sear and the substantial meat presence in every bite.

The kit includes the Unzen Kiwami beef patties, rich buns made with butter and milk, cheddar cheese, crispy bacon from New Quick's private brand 'Yokohama Gourmet Club', and an original tomato sauce supervised by Tani Farm. The soft buns complement the meat's flavor, while the aged, savory bacon and the refreshing acidity of the tomato sauce enhance the taste of the Kiwami beef patty.

Customers can also customize their order by adding extra patties or cheese to suit their preferences, creating an even more satisfying meal.

Furthermore, to coincide with the launch, a review campaign called the 'PRIDE SHARE Campaign' will be held. This initiative aims to spread the word about this product, developed with care by meat professionals, through customer reviews after purchase.

Enjoy the gourmet burger kit where meat is the star, brought to you by New Quick and nikuhack. Experience the joy of grilling and assembling it at home, and savor the flavor of Kiwami beef in every bite.

Comments from Ryutaro Tani and Shintaro Tani (Tani Farm Co., Ltd. / Operators of YouTube 'nikuhack')

nikuhack

'We wanted to deliver an experience where people can enjoy delicious, authentic hamburgers at home.' With this in mind, the brothers—one running a butcher shop and the other with experience at a hamburger restaurant—combined their expertise to develop a burger kit with New Quick, themed around 'fun to make, authentically delicious'.

We also aim to leverage our social media presence to make this a product that many people can enjoy. A particular challenge was ensuring the quality of the sauce and patty so that they could be deliciously recreated at home. Through repeated prototyping, we pursued a balance between convenience and authenticity.

Furthermore, we feel that the era has come for butcher shops to deliver not just 'things' but also 'experiences'. We hope to bring excitement to many people with a product that allows them to enjoy not just the eating, but also the process of making it.

YouTube 'nikuhack'

A popular YouTube channel with over 480,000 subscribers, run by the butcher shop 'Tani Farm' in Fukuchiyama City, Kyoto Prefecture. It features videos about meat, primarily meat-cutting videos.

Product Overview

Product Name: Unzen Kiwami Beef PRIDE Burger Kit

Price: 3,500 yen per set (2 servings) (3,780 yen including tax)

Release Date: Wednesday, June 3, 2026

Sales Outlet: New Quick Official Online Store

Sales URL: https://shop.new-quick.co.jp/view/item/000000000287

Kit Contents: Unzen Kiwami Beef Patty 150g x 2 / Rich Buns x 2 / Cheddar Cheese x 2 slices / Yokohama Gourmet Club Crispy Bacon 15g x 4 slices (2 slices per film) / Original Tomato Sauce x 2 packs / *Optional additions: Patty, cheddar cheese, and crispy bacon can be added to your order according to your preference.

*The release date is subject to change.

*Monthly production is limited. Please note that the product may be out of stock.

*Please check the New Quick official online store for details and prices of optional additions.

*The photo is for illustrative purposes only.

'Who will you tell about this deliciousness?' PRIDE SHARE Review Campaign

This campaign invites customers who purchase the 'Unzen Kiwami Beef PRIDE Burger Kit' to share their experience through a review. Customers who post a product review will receive a 10% OFF coupon, which can be used for repeat purchases or as a gift for someone else.

Campaign Period: Wednesday, June 3, 2026 – Friday, July 31, 2026

Review Submission Condition: Customers who purchase the 'Unzen Kiwami Beef PRIDE Burger' during the campaign period.

Coupon Expiration Date: Monday, August 31, 2026

Company Profile

Company Name: New Quick Co., Ltd.

Location: Nihonbashi K Building 9F, 1-14-5 Nihonbashi Bakurocho, Chuo-ku, Tokyo

Representative: President Koji Hayashi

Established: November 16, 1974 (Founded: September 28, 1973)

URL: http://www.new-quick.co.jp/

Business Description: Retail of meat, delicatessen, etc. Operates specialized butcher shops, marche (collection of fresh food specialty stores), self-service stores, and e-commerce.

Contact: 0120-09-2941 (Customer Service Center)

New Quick opened its first store in Totsuka-ku, Yokohama, Kanagawa Prefecture in 1973. Since then, it has opened stores in busy station-front and commercial facilities, and now operates 82 stores nationwide. It values dialogue with customers and operates three business formats: face-to-face sales butcher shops, the fresh food specialty store complex 'Fresh Food Hall Fuji Garden', and self-service butcher shops.