Nestlé Japan Ltd. (Kobe, Hyogo; President & CEO: Tatsuhiko Fukaya) will host a limited-time event, 'Nescafe Cooler Refresh Vacation in Shibuya,' at Shibuya Stream Inaribashi Square from Thursday, June 25, to Sunday, July 5, 2026. The event is themed 'Take a sip of vacation with coffee.'
This event offers a space to refresh while enjoying 'Nescafe Cooler,' a new type of refreshing beverage that combines fruit and coffee. Located in front of Shibuya Station, the open resort-style space provides visitors with an experience that shifts their mood away from the daily routine.
The venue features a resort-themed food truck and umbrellas, with staff members dressed in custom-designed aloha shirts. The limited menu offers drinks combining frozen fruits with 'Nescafe Cooler,' served in custom fruit-patterned pouches. Additionally, on extremely hot days (maximum temperature of 35°C or higher) and rainy days, a carbonated version will be available in limited quantities.
In the 'cooling off' zone, the environment is designed in line with Shibuya’s outdoor cooling initiative. Under the cooling support of Daikin Industries, Ltd., which possesses expertise in heat countermeasure cooling spots, visitors can relax in comfort. Furthermore, as part of the 'SHIBUYA Refresh TO GO' project co-created by Nestlé Japan and the Shibuya Future Design association, visitors who bring their own reusable bottles will receive 'Nescafe Cooler' sticks. A water server is installed on-site so visitors can mix and enjoy their drinks immediately or take them home.
During the event, a specially designed 'Nescafe Cooler Tuk-Tuk' will travel around the Shibuya area, and related menus will be offered at the 'Nescafe Harajuku' flagship store. On the opening evening of June 25, street performers will present special shows, expanding the refreshing experience throughout Shibuya.
'Nescafe Cooler Refresh Vacation in Shibuya' Overview - Dates: Thursday, June 25 to Sunday, July 5, 2026 - Hours: 11:00–19:00 (13:00–19:00 on the first day) - Location: Shibuya Stream Inaribashi Square (3-21-3 Shibuya, Shibuya-ku, Tokyo) - Admission: Free
Key Activities: - <Entrance | An Extraordinary Resort Escape in Shibuya> Staff members wearing custom-designed aloha shirts welcome visitors to the venue. - <Tasting | Fruit-Infused Iced Coffee Refreshment> Visitors stop by the resort-style food truck to receive a passport-style leaflet and the event-exclusive 'Nescafe Cooler' drink. The drink, served in photogenic fruit-patterned pouches, comes in two flavors: Lemon and Raspberry. Made with frozen fruits, the ice-cold drink offers a pleasant sensation. On extremely hot days or rainy days, a carbonated version titled 'Rainy Day/Hot Day Limited! Vacation Plus Menu' (Nescafe Cooler Sparkling Lemon, Nescafe Cooler Sparkling Raspberry) will be offered, limited to 200 cups per day. - <Cool Down | Cooling Spot Supported by Daikin Industries> Next, at a reception modeled after immigration control, visitors get a visa-like stamp on their leaflets to enter the cooling spot area.
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: SHIBUYA Refresh TO GO