Nealle Launches Major Promotion for Industry-Leading Parking SaaS "Park Direct" with TV Commercials and Outdoor Ads

Nealle Inc. (Chuo-ku, Tokyo), operator of the industry's No.1 (*1) mobility SaaS "Park Direct" (https://www.park-direct.jp/), will further expand its regional promotion, continuing from last year, with a campaign launching on Monday, May 18, 2026. We will begin broadcasting TV commercials in Okayama, Hiroshima, Kagawa, and Ehime prefectures, and will also deploy large-scale outdoor advertising in major spots in each region. ■Background of the Initiative "Park Direct," an online contracting service for monthly parking that allows users to find and start using a monthly parking spot directly from their smartphone or PC in as little as 5 minutes, is currently used by over 2,200 companies, lists over 1.3 million parking spaces, and serves real estate management companies and users in all 47 prefectures nationwide. By linking TV commercials and outdoor advertising, especially in major cities with high parking demand, we will create opportunities for users to feel more familiar with "Park Direct." Furthermore, as awareness of Park Direct grows and the number of users increases, we will provide value to our partner real estate management companies through an increase in online parking contracts and further business efficiency. ■About the CM An unforgettable sight of a "Chu-Rakuda" (parked camel) instead of "Chusha" (parking)! Park Direct is a service that makes everything about monthly parking easy (raku) and completable directly on your smartphone. The CM features a strong impact with a camel, arriving from a desert country as a "vehicle," wearing a blue cloth (Park Direct's color) on its back and a Japanese license plate around its neck, sitting in a monthly parking spot. The camel's owner, a "woman (= driver)," also appears, joyfully dancing after being able to contract a monthly parking spot with her smartphone. ・Watch the full CM here: Video here ・CM Broadcast Details Broadcast Period: From Monday, May 18, 2026 Broadcast Area: Okayama, Hiroshima, Kagawa, and Ehime prefectures CM Name: "Park ga Rakuda~"篇 15 seconds ■About Outdoor Advertising We will display large-scale outdoor ads at major spots in each region. ・Umeda Station Hankyu BIGMAN (Osaka City) ・Galaxy Vision (Matsuyama Gintengai) ・Matsuchika Town (Matsuyama City) ・Nishitetsu Solaria Vision (Fukuoka City) SOLARIA DAIGAMEN (Stage Square Vision) Exterior Wall Vision Kirameki-dori Underground Vision Kirameki Vision ◼️What is Park Direct? "Park Direct" (https://www.park-direct.jp) is a service operated by Nealle Inc. that allows users to search, apply for, and contract monthly parking online. You can easily search from your smartphone or computer by current location or address, and complete the application, contract, and credit card payment online. You can start using a monthly parking spot in as little as 5 minutes. Also, if your desired parking spot is full, you can use the "waitlist reservation" to be notified when it becomes available. Park Direct is industry No.1 (*1) in the number of online contractable spaces! ■What is Park Direct for Business? "Park Direct for Business (PDBiz)" (https://www.lp-biz.park-direct.jp/) is a parking management system for corporations that digitizes the entire process of finding, contracting, managing, and paying for corporate and commuting vehicle parking. It allows for online completion from parking search to contract, enabling centralized management of contract information and unified payments. It can also be used to strengthen governance by providing visibility into the parking contract status of each branch and location. ■What is "One Day Park" for daily parking search & reservation? "One Day Park" (https://onedaypark.jp/) is a service for searching and reserving parking on a daily basis. This service effectively utilizes idle assets of vacant monthly parking spaces, providing a system for general users to reserve and use them on a daily basis. Its major feature is that anyone can use it easily, as it ensures parking with advance reservation and is completed entirely on the web. We will continue to expand our partner parking lots and available areas nationwide to support a more comfortable car life for more people through "One Day Park." ■About the Operating Company: Nealle Nealle is a leading mobility SaaS company that operates the industry's No.1 (*1) service, "Park Direct." Since its establishment in 2013, its main business has been business planning, strategy formulation, and development utilizing high technical skills for numerous new business projects targeting major corporations, financial institutions, and funded startups. Since 2019, it has been operating "Park Direct" by leveraging its accumulated know-how. Company Name: Nealle Inc. Location: 1-9-8 Nihonbashi Horidomecho, Chuo-ku, Tokyo 103-0012 Representative Director: Yota Sato Established: January 29, 2013 Capital: 8,802 million yen (as of the end of September 2024, including capital reserve) Business Content: ・Operation of mobility SaaS "Park Direct" ・Operation of corporate vehicle parking management system "Park Direct for Business" ・Operation of daily parking search & reservation service "One Day Park" Website: https://www.nealle.com (*1) Regarding "number of adopting companies" (number of real estate management companies that have introduced the service) and "number of online contractable spaces" for "online monthly parking contract services," based on surveys of target companies (excluding parking sharing services and subleasing) conducted by EXCREA Inc. in December 2022 and December 2023, and on-site interviews and desk research for service providers conducted by the Future Trend Research Institute in November 2024 and November-December 2025. Regarding "number of online contractors," based on on-site interviews and desk research for service providers conducted by the Future Trend Research Institute in November-December 2025.