Where Do People Spend the Most Money at Theme Parks? Survey on Frequency, Favorite Facilities, and Popular Attractions [1000 Person Survey]

What comes to mind when you think of a theme park? A "theme park" is a large-scale tourist facility where spaces and attractions are designed according to a specific theme, such as culture, stories, or characters. One of the triggers for the word "theme park" becoming widely known in Japan was the opening of Tokyo Disneyland in 1983. Many people might still think of Tokyo Disneyland when they hear the word theme park, don't they? In recent years, unique theme parks have been developed across the country, including "Universal Studios Japan." They are popular destinations for outings with family and friends, and as travel destinations, providing a place where many people can create special memories. Navit conducted a survey on "Theme Parks" targeting 1000 monitor members, primarily housewives nationwide. ・Survey Period: April 2026 ・Survey Organization: Navit Inc. ・Survey Target: Men and women aged 20s to 80s ・Valid Responses: 1000 people ・Survey Method: Web Frequency of visiting theme parks: "Once a year or less" is the most common 【Survey】 How often do you visit theme parks? (Target: 1,000 people) Regarding the frequency of visiting theme parks, the most common answer was "once a year or less" at 46.0%, followed by "about once a year" at 10.7%, and "about once every few months" at 4.2%. Favorite theme park: "Tokyo Disney Resort" is popular 【Survey】 What is your favorite theme park? (Multiple choice) *Number of responses: 1,644 When asked "What is your favorite theme park?" with multiple choices allowed, "Tokyo Disney Resort" received 418 votes, followed by "Universal Studios Japan" with 256 votes, and "Huis Ten Bosch" with 106 votes. Tokyo Disney Resort, Japan's first theme park, is famous and highly popular. Most favorite attraction at theme parks: "Roller Coaster" 【Survey】 What is your favorite attraction at theme parks? (Target: 1,000 people) Regarding the question "What is your favorite attraction at theme parks?", "roller coaster" accounted for 23.9%, followed by "parades/shows" at 11.4%, and "Ferris wheel" at 9.5%. Roller coasters seem to be popular. Item with the most spending: "Food and Sweets" 【Survey】 Besides ticket prices, what item do you spend the most money on? (Target: 1,000 people) Regarding the question "Besides ticket prices, what item do you spend the most money on?", "food and sweets" accounted for 28.0%, followed by "souvenirs/merchandise" at 22.2%, and "transportation/accommodation costs" at 13.7%. It was found that about half of the people spend money on items like food and souvenirs. Where do you want to go/visit theme parks? This time, we conducted a free-response question asking, "Please tell us if there are any theme parks you want to go to or would like to visit." We will introduce some of the answers as they were originally written. "I've only been to Hong Kong Disneyland abroad, so I'd like to visit Disney theme parks in other countries." "I want to take my family to USJ, but going to the Kansai region during the hot summer vacation makes me hesitant... so I haven't been able to go. I really want to go someday!" "Major theme parks can be tiring, so I'd like to go to a gentle theme park where I can escape from everyday life." We received various answers from everyone, but among them, names of large theme parks such as "Disney Resort" and "Universal Studios Japan" were frequently mentioned. On the other hand, visiting theme parks in distant locations requires coordinating schedules with family and companions, and the summer heat and heatstroke countermeasures are also concerns. Therefore, we also heard voices saying, "I want to go, but I haven't been able to make it happen." Tokyo DisneySea Celebrates 25th Anniversary! Tokyo DisneySea is holding events to commemorate its 25th anniversary. For a limited time on weekdays until June 30th, tickets are discounted for residents of the Tokyo metropolitan area, and JAL is operating special livery aircraft designed with Mickey and Minnie. Within the park, 25th-anniversary-themed menus, sweets, and original merchandise have also appeared, creating a celebratory atmosphere unique to an anniversary. For those living in the Tokyo metropolitan area, it is a particularly accessible time to visit. This survey also showed the high popularity of Disney Resort. For those who "want to go someday," this anniversary year is not to be missed. What is "1000 Person Survey"? "1000 Person Survey" is anアンケート service with response monitors. Among the 63,400 monitor members nationwide, primarily housewives, 1000 people answer the survey. As it is a web service with card payment, it operates 24 hours a day, 365 days a year, and does not hinder business speed. With the assist function using presets, even beginners can easily start a survey. Features of "1000 Person Survey" 1. Edit questions yourself using the assist function 2. Housewives (20s~) from all over Japan respond in as little as 2 days 3. Data reports and text mining are also available (optional) 4. Surveys can be conducted anytime due to card payment "1000 Person Survey" Price List Please use Navit's "1000 Person Survey"! ★Details of "1000 Person Survey" here★ https://survey.navit-research.jp/ ★Application for "1000 Person Survey" here★ https://survey.navit-research.jp/welcome/sign_up 【Company Profile】 ■Company Name: Navit Inc. ■Representative: Yasuyo Fukui, President and Representative Director ■Established: January 2001 ■Location: Kudan South Side Square 8F, 1-5-5 Kudanminami, Chiyoda-ku, Tokyo ■TEL: 03-5215-5713 ■FAX: 03-5215-5702 ■URL: https://www.navit-j.com/ ■E-Mail: webmaster@navit-j.com 【Request for citation/reproduction of this release】 ・Please contact the Public Relations Department of Navit Inc. in advance. ・Please clearly state the credit and link to the source. "According to the survey results conducted by Navit Inc. (Data Utilization Now)...