[Event Report] How to Solve 'Views Are Growing but Not Leading to Sales' – NAVICUS Holds Vertical Video Strategy Webinar

NAVICUS Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kazuya Takeuchi; hereinafter 'NAVICUS'), which provides communication support services for companies and local governments centered on SNS strategy design, held a free webinar on May 20, 2026, titled 'Don't End with Just Views! The 2026 'Selling' Vertical Video Strategy ~ The Secrets of Results-Driven Planning Told by a Production Pro and a Strategy Pro ~'. In this webinar, we welcomed Mr. Masato Suzuki, Representative Director of Suzuki Planning Co., Ltd., as a guest, and explained the latest trends in the vertical video market and how to think about video planning that goes beyond just getting views to expanding awareness and driving purchases of products and services. On the day, participants, mainly SNS operation managers and marketing managers, learned about video strategies that lead to results from three perspectives: 'User Perspective,' 'Benefit Design,' and 'Algorithm Optimization.' [Background] Vertical video content, including Instagram Reels, YouTube Shorts, and TikTok, has become indispensable for corporate SNS marketing. On the other hand, many companies face challenges such as: - Videos are being produced but views are not increasing. - Views and follower counts have increased, but there is no real sense that it is leading to sales. - Unsure of what criteria to use for planning videos. Therefore, in this webinar, Suzuki Planning Co., Ltd., which has produced over 1,000 videos, and NAVICUS, which specializes in SNS strategy design, jointly presented and explained the concept of video planning that leads to 'sales.' [Webinar Content] 1. Planning from a Thorough 'User Perspective' The webinar introduced that the gap between 'what the company wants to convey' and 'what the user wants to know' is one factor preventing success. Using case studies such as new product introductions and recruitment content, they explained the importance of clarifying 'to whom, in what situation, are we delivering this message?' rather than taking the sender's perspective. 2. Defining Benefits Next, they explained the intrinsic value users seek from videos. When planning videos, they emphasized the importance of designing one or both of the following, rather than simply introducing a product or service: - 'Direct Solution': Delivering information that solves a problem. - 'Experiential Value': Making viewers feel entertained and comfortable. They also introduced that planning from a 'value the user gains' perspective, rather than a 'product-first' perspective, leads to content that is meaningful for viewers. 3. Understanding Algorithms and Reaching the Target Audience No matter how excellent a plan is, it won't reach users if it isn't optimized for algorithms. The webinar explained video planning concepts to watch for in 2026, based on the latest algorithm trends on Instagram and TikTok, including: - Designing content that is easily shared. - Techniques to increase view completion rates and repeat views. - Micro-utility content that addresses specific problems. [Q&A Session Included Questions on Strategy Design] During the Q&A session, questions like the following were asked, and we provided know-how tailored to actual concerns: - 'How do you incorporate know-how for improving SNS views and engagement into KPIs and SNS strategy?' - 'What points should be organized at the launch stage, such as account direction, posting content, and operational structure?' In the post-event survey, we received comments such as: - 'I was able to reconfirm common mistakes like unclear targets and vague associations!' - 'It gave me hints for my daily work.' - 'I think I gained important information on account management know-how.' - 'I was able to ask questions about things I was wondering about.' [About NAVICUS's SNS Operation and Video Utilization Support] NAVICUS provides end-to-end support for companies and local governments, from strategy design to content planning, operation, analysis, and improvement, through SNS operation support. You can consult with us about planning based on the 'user perspective' introduced in this webinar, as well as operation support tailored to the characteristics of each SNS platform. If you have any concerns about SNS operation or video utilization, please feel free to contact us. [About Suzuki Planning Co., Ltd.] Suzuki Planning Co., Ltd. is a company specializing in the planning and production of video/SNS content. Based on its accumulated video production track record and planning capabilities, it handles everything from planning to production of vertical videos and SNS content that draws out a company's appeal and leads to fan creation and purchases. Furthermore, based on the idea that SNS is an important 'asset' for companies, it emphasizes continuously accumulating content that leads to results, rather than ending with one-off production. It accompanies companies in building a system where they can operate independently, centered on video production. - Planning and production of video/SNS content - Corporate website: https://szkkkk.com/ [About NAVICUS Co., Ltd.] NAVICUS is a 'fan-building' company that provides communication support for companies and local governments, centered on SNS strategy design. It handles consumer business areas such as manufacturing, retail, and gaming, as well as the unique approval processes, internal coordination, and operational structures of large corporations, achieving optimal design and operation tailored to objectives and phases. The total cumulative followers of its supported clients exceeds 106.2 million (as of May 2025). Since December 2023, it has been part of the PR TIMES Inc. group, and is expanding the scope of its support daily. - Communication strategy design - Campaign planning and operation - SNS (X, Facebook, Instagram, LINE, TikTok, YouTube, Discord, etc.) operation agency and support - Web advertising operation - Fan event (offline events, live broadcasts, etc.) planning and operation - Marketing seminar implementation - Effect analysis of communication measures - Community support specialized in the game and entertainment industry - Furusato Nozei (hometown tax donation) marketing support - Local government SNS promotion - Instagram recruitment support - IT/Web service consulting general - Corporate website: https://www.navicus.jp/ - Official X: https://x.com/navicus_jp - Official Facebook: https://www.facebook.com/navicus.inc/ - Official note: https://note.com/navicus