NatureLab Appoints Fuka Koshiba as Brand Ambassador for 'Diane Perfect Beauty', Launches 'Silky Shine' Series and New Commercials
Key facts
- NatureLab Appoints Fuka Koshiba as Brand Ambassador for 'Diane Perfect Beauty', Launches 'Silky Shine' Series and New Commercials
- NatureLab has appointed actress Fuka Koshiba as the brand ambassador for 'Diane Perfect Beauty' and will launch the 'Silky Shine' series featuring new scent-locking technology on June 1st.
- Source: PR Times
- Date: May 20, 2026
Direct answer
NatureLab has appointed actress Fuka Koshiba as the brand ambassador for 'Diane Perfect Beauty' and will launch the 'Silky Shine' series featuring new scent-locking technology on June 1st.
- Citation
- NatureLab Appoints Fuka Koshiba as Brand Ambassador for 'Diane Perfect Beauty', Launches 'Silky Shine' Series and New Commercials (May 20, 2026), PR Times
- Source
- PR Times
- Date
- May 20, 2026
NatureLab has appointed actress Fuka Koshiba as the brand ambassador for 'Diane Perfect Beauty' and will launch the 'Silky Shine' series featuring new scent-locking technology on June 1st.
📋 Article Processing Timeline
- 📰 Published: May 20, 2026 at 13:00
- 🔍 Collected: May 20, 2026 at 04:31
- 🤖 AI Analyzed: May 20, 2026 at 04:53 (21 min after Collected)
NatureLab Co., Ltd. (HQ: Shibuya-ku, Tokyo) is launching new commercials for its 'Diane Perfect Beauty' hair care series, featuring brand ambassador Fuka Koshiba. The new dry shampoo commercial, 'Shu-tte Shite Ikimasho (Let's Give it a Spray),' will air starting May 20, 2026, and the new brand commercial, 'Watashi no Shinsho ga, Hajimaru (My New Chapter Begins),' will start airing on TV and digital platforms on June 1, 2026.
The brand's new commercial depicts a positive woman who embraces her work and personal life to the fullest, portrayed by Fuka Koshiba.
The 'Silky Shine' series, set to launch on June 1, is the first hair care line in Japan to adopt the 'LOCKSCENT™ Technology,' which traps fragrance within the hair. This allows fragrance components to remain inside the hair shaft, ensuring long-lasting scent. The 'Silky Shine Formula' also repairs damaged hair, leading to silk-like shine and a smooth texture.
Since its launch in March 2019, the Diane dry shampoo series has been the number one selling brand for six consecutive years.
The brand's new commercial depicts a positive woman who embraces her work and personal life to the fullest, portrayed by Fuka Koshiba.
The 'Silky Shine' series, set to launch on June 1, is the first hair care line in Japan to adopt the 'LOCKSCENT™ Technology,' which traps fragrance within the hair. This allows fragrance components to remain inside the hair shaft, ensuring long-lasting scent. The 'Silky Shine Formula' also repairs damaged hair, leading to silk-like shine and a smooth texture.
Since its launch in March 2019, the Diane dry shampoo series has been the number one selling brand for six consecutive years.
FAQ
What is the name of the brand ambassador appointed by NatureLab for 'Diane Perfect Beauty'?
Fuka Koshiba has been appointed as the brand ambassador for 'Diane Perfect Beauty' by NatureLab.
Which product series is NatureLab launching on June 1st under the 'Diane Perfect Beauty' brand?
NatureLab is launching the 'Silky Shine' series under the 'Diane Perfect Beauty' brand on June 1st.
What new technology does the 'Silky Shine' series by Diane Perfect Beauty feature?
The 'Silky Shine' series by Diane Perfect Beauty features new scent-locking technology.
On what date will the new 'Silky Shine' series from Diane Perfect Beauty become available?
The new 'Silky Shine' series from Diane Perfect Beauty will become available on June 1st.
Who is starring in the new commercials for Diane Perfect Beauty launched by NatureLab?
Fuka Koshiba is starring in the new commercials for Diane Perfect Beauty launched by NatureLab.