NatureLab Appoints Fuka Koshiba as Brand Ambassador for 'Diane Perfect Beauty', Launches 'Silky Shine' Series and New Commercials
NatureLab has appointed actress Fuka Koshiba as the brand ambassador for 'Diane Perfect Beauty' and will launch the 'Silky Shine' series featuring new scent-locking technology on June 1st.
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- 📰 Published: May 20, 2026 at 13:00
- 🔍 Collected: May 20, 2026 at 04:31
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NatureLab Co., Ltd. (HQ: Shibuya-ku, Tokyo) is launching new commercials for its 'Diane Perfect Beauty' hair care series, featuring brand ambassador Fuka Koshiba. The new dry shampoo commercial, 'Shu-tte Shite Ikimasho (Let's Give it a Spray),' will air starting May 20, 2026, and the new brand commercial, 'Watashi no Shinsho ga, Hajimaru (My New Chapter Begins),' will start airing on TV and digital platforms on June 1, 2026.
The brand's new commercial depicts a positive woman who embraces her work and personal life to the fullest, portrayed by Fuka Koshiba.
The 'Silky Shine' series, set to launch on June 1, is the first hair care line in Japan to adopt the 'LOCKSCENT™ Technology,' which traps fragrance within the hair. This allows fragrance components to remain inside the hair shaft, ensuring long-lasting scent. The 'Silky Shine Formula' also repairs damaged hair, leading to silk-like shine and a smooth texture.
Since its launch in March 2019, the Diane dry shampoo series has been the number one selling brand for six consecutive years.
The brand's new commercial depicts a positive woman who embraces her work and personal life to the fullest, portrayed by Fuka Koshiba.
The 'Silky Shine' series, set to launch on June 1, is the first hair care line in Japan to adopt the 'LOCKSCENT™ Technology,' which traps fragrance within the hair. This allows fragrance components to remain inside the hair shaft, ensuring long-lasting scent. The 'Silky Shine Formula' also repairs damaged hair, leading to silk-like shine and a smooth texture.
Since its launch in March 2019, the Diane dry shampoo series has been the number one selling brand for six consecutive years.
FAQ
What is new about Diane's 'Silky Shine' series?
It uses 'LOCKSCENT Technology' for the first time in Japan, allowing it to lock in fragrance and keep it fresh until the evening.
What are the benefits of Diane's dry shampoo?
It absorbs excess sebum and sweat with fine powder to keep the scalp fresh and suppress unwanted odors.
Who is the brand ambassador for Diane?
Actress Fuka Koshiba serves as the brand ambassador.