Natori to Launch "Cheetara-go" Wrapping Train on Tokyo Sakura Tram (Toden Arakawa Line)

Natori Co., Ltd. (Headquarters: Kita-ku, Tokyo; Chairman and President: Saburo Natori) will begin operating the "Cheetara-go" wrapping train, based on the concept of a "train that brings excitement and joy," on the Tokyo Sakura Tram (Toden Arakawa Line) starting June 16, 2026 (Tuesday).

■ Background
The Tokyo Sakura Tram is a streetcar operated by the Tokyo Metropolitan Bureau of Transportation, connecting Minowabashi and Waseda and supporting the lives of people along the line.

Natori was founded in Kita-ku, Tokyo, in 1937 and maintains its headquarters there. We are launching the "Cheetara-go" wrapping train to express our gratitude to our founding location and to further deepen interaction with the community.

Through this project, we hope to strengthen our ties with local residents who have supported us for many years and to share the appeal of our company and our representative product, "Cheetara," with even more people. We also aim to provide a more enjoyable and friendly experience for passengers during their daily travels.

■ Overview
Line and Section
Tokyo Sakura Tram (Toden Arakawa Line)
Minowabashi (Arakawa Ward) to Waseda (Shinjuku Ward): 12.2 km

Period
Starting June 16, 2026 (Tuesday)

Vehicle Model/Number
Model: 8900 series / Number: 8908

Operation Information
Please check the Toei Transportation App.
https://www.kotsu.metro.tokyo.jp/pickup_information/app.html

■ Wrapping Train Design
The train body features illustrations of "Cheetaras," the official characters of "Cheese Tara." The design is crafted to be friendly and fun, aiming to bring a smile to anyone who sees it and to add excitement to daily commutes.

■ What is "Cheetara"?
"Cheetara" is a long-selling snack made by sandwiching cheese between sheets of white fish surimi. Since its launch, it has enjoyed enduring popularity as both a snack for drinks and a treat to eat anytime.

■ What are "Cheetaras"?
The official characters born from "Cheese Tara." They are friends working hard to deliver excitement to everyone.

■ Natori Co., Ltd.
Since its founding in 1937, Natori has been manufacturing and selling food products centered on snacks.