Narumiya International Announces Cath Kidston x mezzo piano Shichi-Go-San Plan at LOVST PHOTO STUDIO

LOVST PHOTO STUDIO, operated by Narumiya International Co., Ltd., has announced a new Shichi-Go-San photography plan as a special collaboration between the British lifestyle brand Cath Kidston and the kids' brand mezzo piano. The seasonal Shichi-Go-San plan, 'Cath Kidston × mezzo piano “Cherry Wink”', features a special kimono collection designed exclusively for LOVST PHOTO STUDIO by mezzo piano, using original Cath Kidston textiles. The collection is available for three and seven-year-old girls, allowing for coordinated looks between sisters. It combines the classic, warm British art style with the romantic sensibility of mezzo piano, creating a world that is both cute and modern. LOVST PHOTO STUDIO provides total production, including kimonos, dresses, accessories, set design, and photography. The plan will be available at eight locations: Ikebukuro Tobu, Kameido, Shinjuku Takashimaya, Tama Plaza, Musashi-Kosugi, Marine & Walk Yokohama, Sogo Omiya, and LaLaport Fukuoka. The campaign runs from July 1, 2026, to June 30, 2027. Prices are 58,300 yen on weekdays and 66,500 yen on weekends/holidays (tax included), including photography data and an album.