Narumiya International Accelerates Expansion in Hong Kong: Kids' Brand 'petit main' Opens Successive Stores in SOGO Causeway Bay and Kai Tak
Narumiya International, a World Group company, is accelerating the expansion of its 'petit main' brand in Hong Kong. Following the opening of two new locations in SOGO Causeway Bay and SOGO Kai Tak in April 2026, the company has established a four-store network in just over half a year.
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- 📰 Published: May 26, 2026 at 00:30
- 🔍 Collected: May 25, 2026 at 16:01
- 🤖 AI Analyzed: May 25, 2026 at 16:12 (10 min after Collected)
Narumiya International Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Daisuke Hosaka), a member of the World Group, has further accelerated the business expansion of 'petit main' in Hong Kong. On April 3, 2026, the brand opened its third store at 'SOGO Causeway Bay,' located in the prime shopping district of Causeway Bay. Subsequently, on April 29, 2026, it opened its fourth store at 'SOGO Kai Tak' in the emerging, high-profile Kai Tak redevelopment area.
With these openings, the brand has established a four-store network in just over six months since its first Hong Kong store launch in autumn 2025. By implementing a multi-channel approach covering commercial facilities, department stores, and outlets, the company is accelerating the brand's presence in the Asian market.
[Existing Stores]
1st Store: Opened Sept. 4, 2025, at 'Hopewell Centre Shopping Mall' (Wan Chai)
2nd Store: Opened Nov. 1, 2025, at 'New Town Plaza' (Sha Tin)
■ Full-Scale Development in 'Hong Kong,' a Key Hub for Asian Strategy
The World Group has positioned the Asian market as a cornerstone of its growth strategy. As part of this, the company established a local subsidiary, World Fashion (Hong Kong) Co., Ltd., in December 2025 to develop its business infrastructure.
'petit main,' one of the company's core brands, is a leading children's fashion brand with 148 stores in Japan. Since its first Hong Kong store launch in September 2025, the brand has gained strong support from local families for its reliable Japanese quality, high fashion sense, and accessible price range.
Through successive openings at 'SOGO Causeway Bay,' one of Hong Kong's most popular department stores, and 'SOGO Kai Tak,' expected to become a new landmark, the brand has completed a multi-channel strategy including commercial facilities, department stores, and outlets. This move aims to further increase brand awareness and establish a solid business foundation in the Asian region.
With these openings, the brand has established a four-store network in just over six months since its first Hong Kong store launch in autumn 2025. By implementing a multi-channel approach covering commercial facilities, department stores, and outlets, the company is accelerating the brand's presence in the Asian market.
[Existing Stores]
1st Store: Opened Sept. 4, 2025, at 'Hopewell Centre Shopping Mall' (Wan Chai)
2nd Store: Opened Nov. 1, 2025, at 'New Town Plaza' (Sha Tin)
■ Full-Scale Development in 'Hong Kong,' a Key Hub for Asian Strategy
The World Group has positioned the Asian market as a cornerstone of its growth strategy. As part of this, the company established a local subsidiary, World Fashion (Hong Kong) Co., Ltd., in December 2025 to develop its business infrastructure.
'petit main,' one of the company's core brands, is a leading children's fashion brand with 148 stores in Japan. Since its first Hong Kong store launch in September 2025, the brand has gained strong support from local families for its reliable Japanese quality, high fashion sense, and accessible price range.
Through successive openings at 'SOGO Causeway Bay,' one of Hong Kong's most popular department stores, and 'SOGO Kai Tak,' expected to become a new landmark, the brand has completed a multi-channel strategy including commercial facilities, department stores, and outlets. This move aims to further increase brand awareness and establish a solid business foundation in the Asian region.
FAQ
What brand is Narumiya International accelerating its store openings with in Hong Kong?
The kids' fashion brand 'petit main'.
Which stores opened in Hong Kong in April 2026?
The third store opened at 'Hong Kong SOGO Causeway Bay' on April 3, and the fourth store opened at 'SOGO Kowloon' on April 29.
What is the strategy for store expansion in Hong Kong?
The strategy involves a multi-channel approach, including department stores, commercial facilities, and outlets, aiming to expand brand awareness and establish a business foundation in Asia.
What local entity was established for business expansion in Hong Kong?
World Fashion (Hong Kong) Co., Ltd., established in December 2025.
What are the characteristics of petit main?
petit main is a girls' and boys' brand that combines trendiness with a sense of childhood, known for its reliable quality, fashionability, and affordable price range.