Naris Cosmetics Launches New Pureche Moist Foam Body Soap from Popular Toiletry Brand

Naris Cosmetics Co., Ltd. (Headquarters: Fukushima-ku, Osaka; Representative Director and President: Hiroyoshi Muraoka) will launch "Pureche Moist Foam Body Soap," a full-body cleanser that comes out as foam, on June 21. This new product is an addition to the "Pureche" toiletry brand, which underwent a full renewal in October 2025. It is designed for more comfortable and convenient use, especially during the upcoming sweaty season, and will be available through door-to-door sales, Naris Cosmetics stores nationwide, and official online shops.

"Pureche" is a series developed to enhance satisfaction with basic body and hair care for everyone from children (2 years and older) to adults. It aims to retain moisture in dry hair and skin, ensuring comfortable daily life. All products in the lineup have undergone RIPT tests *3.

*1 Isopropylmethylphenol

*2 Dipotassium Glycyrrhizate

*3 This does not mean that all individuals will be free from skin irritation or allergic reactions. (RIPT test (Repeated Insult Patch Test) is a "Human Safety Patch Test" that confirms whether cosmetics and skincare products cause allergic reactions or cumulative irritation (itching, redness, swelling) when used long-term and repeatedly on human skin.)

Friction-free with a formulation designed for foam that doesn't collapse and increases in volume

"Pureche Moist Foam Body Soap" is characterized by its rich, creamy foam that dispenses with a single pump. Formulated with foam-holding UP ingredient *4, it is designed to resist collapsing even when glided over the skin. Furthermore, when rubbed with a water-soaked sponge or similar, the foam volume increases, allowing for gentle washing with thick foam, whether used by hand or with a sponge or towel, for those concerned about friction.

Additionally, the fresh floral scent, identical to the previously launched "Moist Body Soap," evokes the clear nuance of raindrops in this season, with overlapping fragrances of blooming flowers, refreshing even the gloomy mood of the humid season.

*4 Lauryl Hydroxysultaine solution (cleansing agent)

Left: Foam from pump Right: Foam rubbed with a nylon towel

Cleanser that achieves "thorough cleansing" + "deep moisturizing" as a quasi-drug

"Pureche Moist Foam Body Soap" contains the quasi-drug active ingredients Isopropylmethylphenol and Dipotassium Glycyrrhizate, which not only thoroughly cleanse while preventing bothersome odors and acne, but also deeply moisturize with amino acids *5, shea butter/shea fat, and jojoba oil. Furthermore, it contains Coix Seed Extract (moisturizer) for stratum corneum care, and Panthenol/D-Pantothenyl Alcohol (moisturizer), which is also included in shampoos and conditioners. This allows for both "cleansing" and "moisturizing" with a single pump, even during the summer when temperature differences due to air conditioning can easily lead to dryness.

*5 L-Serine, Glycine, L-Arginine (moisturizers)

[New Product Overview] Low-irritation formula

Medicated foam body soap that cleanses, cares for the stratum corneum, and moisturizes

[Main Unit]

Volume: 600 mL Price: 1,300 yen (excl. tax) 1,430 yen (incl. tax)

[Refill]

Volume: 450 mL Price: 900 yen (excl. tax) 990 yen (incl. tax)

・Creamy foam from a pump quickly and comfortably envelops the body, forming a moisture veil with each wash. Also provides stratum corneum care.

・Contains quasi-drug active ingredients Isopropylmethylphenol and Dipotassium Glycyrrhizate.

・Contains Coix Seed Extract (moisturizer).

・Contains moisturizers such as amino acids *5, shea butter/shea fat, and jojoba oil.

・Fresh floral scent.

[Existing Product Overview] All products: Low-irritation formula

[Existing Product] Quasi-drug Pureche Moist Body Soap (Product name: Medicated Body Soap S7 a)

Medicated body soap that cleanses, cares for the stratum corneum, and moisturizes

[Main Unit]

Volume: 550 mL Price: 1,000 yen (excl. tax) 1,100 yen (incl. tax)

[Refill]

Volume: 450 mL Price: 700 yen (excl. tax) 770 yen (incl. tax)

・Rich, non-collapsing foam comfortably envelops the body, forming a moisture veil with each wash. Also provides stratum corneum care.

・Contains quasi-drug active ingredients Isopropylmethylphenol and Dipotassium Glycyrrhizate.

・Contains Coix Seed Extract (moisturizer).

・Contains moisturizers such as amino acids *5, shea butter/shea fat, and jojoba oil.

・Fresh floral scent.

[Existing Product] Pureche Moist Shampoo

Shampoo that cleanses with rich, elastic foam

[Main Unit]

Volume: 550 mL Price: 1,000 yen (excl. tax) 1,100 yen (incl. tax)

[Refill]

Volume: 450 mL Price: 700 yen (excl. tax) 770 yen (incl. tax)

・"Moisture Veil Formula" that retains moisture in hair × "Friction-free design."