New York's First XR Bus Tour Unveils a Cinematic Journey Through the Story of Freedom

NAKED, INC. (Tokyo, Shibuya-ku, CEO: Ryotaro Muramatsu) is leading the planning, direction, and production of 'XploreRide New York produced by NAKED, INC.', a tourism entertainment tour utilizing XR (Extended Reality) technology, in collaboration with H.I.S. Co., Ltd. and RideVision, Inc. Following the successful launch of the Hawaii edition in February 2025, this second installment will begin operations on July 1, 2026, in Manhattan, New York, coinciding with America250—the 250th anniversary of the founding of the United States.

◾️ A New Sensory XR Cinematic Attraction: Real-World Views and CGI Synchronize in Motion

NAKED, INC. has previously planned and produced immersive bus tours in Yokohama and Honolulu, Hawaii, using XR technologies (VR/AR/MR). Through these projects, the company has developed expertise in blending digital art with real urban landscapes to create innovative tourism entertainment.

Now, the stage is set for New York City—a metropolis symbolic of America. Upon boarding a double-decker bus and wearing a dedicated headset, guests will experience a seamless synchronization between the real views of New York and computer-generated imagery powered by advanced sensing technology. A proprietary system that syncs with the bus’s movement speed delivers a comfortable, dynamic, and immersive experience while minimizing motion sickness commonly associated with VR.

The tour’s theme is 'Freedom.' In celebration of America’s 250th anniversary in 2026, guests will be guided by the 'Spirit of the Statue of Liberty' on an adventure to uncover the hidden 'stories of freedom' across Manhattan.

As the tour passes through key Midtown landmarks—including Bryant Park, the New York Public Library, and Times Square—guests will encounter a series of 'WOW' moments: time travel to the 1880s, an immersive journey into Van Gogh’s paintings at the Museum of Modern Art (MoMA), dazzling Broadway-style performances, and an interactive torch-lit battle against a 'force that threatens freedom,' shaking the world.

Experience a cinematic XR bus tour where sightseeing, ride, and attraction converge—where every passenger becomes the protagonist of their own story.

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◾️ Event Overview: 'XploreRide New York produced by NAKED, INC.'

Tour Name

XploreRide New York produced by NAKED, INC.

Launch Date

July 1, 2026 (Wednesday)

Route

Midtown Manhattan (loop course departing from and returning to Bryant Park)

Duration

Approximately 45 minutes

Capacity

40 guests per tour

Tour Languages

English and Japanese

Ticket Prices

Adults (12 years and older): $60 and up

Children (7 to 11 years): $30 and up

* Available at a 50% discounted opening price for the first month after launch.

* XR experience is available for guests aged 7 and above. Participants under 18 must be accompanied by an adult aged 18 or older.

* Children aged 6 and under may ride for free but cannot participate in the XR experience.

Reservation Website

https://xploreride.com/jp/

Organizer, Sales, and Operations

H.I.S. Co., Ltd. (Operations: H.I.S. International Tours (NY))

Technology Provider

RideVision, Inc.

Planning, Direction, and Production

NAKED, INC.