Hair Care Brand 'Promille' Launches 2nd Don Quijote Exclusive Items: 'Hair Milk / Hair Mist'!

'Promille', a hair care and styling brand that insists on naturally derived ingredients and develops a wide range of items that fit users' lifestyles, will release its second Don Quijote exclusive products, two out-bath items: 'Promille Velvet Milk' and 'Promille Silky Mist', starting Friday, May 15, 2026.

Prior to the release, the brand participated in the new cosmetics exhibition '#DonCos Festival 2026SS' held on Saturday, April 4, 2026. Many visitors stopped by on the day, providing an opportunity to hand out product samples directly.

- Background of the launch of the 2nd Don Quijote exclusive products With the desire to have more customers casually try the products of the salon-exclusive brand 'Promille', we launched 'Promille Home Care Shampoo/Treatment' in October 2025 as the brand's first Don Quijote exclusive products.

Despite the accessible price, the finish was highly evaluated, and it received an 'A' rating in the shampoo and treatment category in the January 2026 issue of the magazine 'LDK the Beauty' (Shinyusha Co., Ltd.), which evaluates cosmetics based on true opinions.

In response to the favorable reception from many customers, we are now launching two types of out-bath hair care items, 'Hair Milk/Hair Mist', as the second phase.

These products will be deployed as items that you can choose according to your hair type, hair condition, and preferred finish.

Left: Hair Milk / Right: Hair Mist

- Product features of 'Promille Velvet Milk' 'Promille Velvet Milk' is an internal-repair type hair milk that contains an abundance of care ingredients actually used in salons and is specifically designed to repair accumulated internal damage.