Naigai Co., Ltd. has concluded a license agreement for "miffy" and will sell legwear and other products starting from the Autumn/Winter 2026 season.
Naigai Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kenji Imaizumi) has concluded a license agreement in April 2026 with Dick Bruna Japan Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Shogo Tetsuda) for the illustration "miffy" by Dutch picture book author Dick Bruna, and will begin sales from the Autumn/Winter 2026 season.
Agreement Conclusion Date: April 2026
■ Scheduled Sales Start: December 2026 ~
■ Sales Channels: Department stores nationwide, online shops, directly managed stores, specialty stores (some stores may not carry these items.)
■ Sales Items: Legwear, belly band pants, room shoes
About miffy
Miffy is a little bunny girl.
She is the main character in the picture books drawn by Dutch picture book author and graphic designer Dick Bruna.
Miffy, who is honest, pure, brave, and always curious about new things, and the warm stories she shares with her family and friends continue to be loved by people all over the world.
FACT BOX
- Source: PR TIMES
- Category: partnership
FAQ
Who has entered into the license agreement for miffy?
Naigai Co., Ltd. has entered into the license agreement with Dick Bruna Japan Inc. for the miffy illustration.
When will the miffy products be available for sale?
Sales are scheduled to begin from the Autumn/Winter 2026 season, with an expected start date between December 2026 and onwards.
What types of products will be sold under the miffy license?
The products will include legwear, belly band pants, and room shoes.
Where can I purchase miffy products?
Products will be available at department stores nationwide, online shops, directly managed stores, and specialty stores. Please note that some stores may not carry these items.
Who is miffy?
Miffy is a little bunny girl, the main character in the picture books created by Dutch author and graphic designer Dick Bruna. Her stories are loved worldwide for their warmth and miffy's honest, pure, and brave nature.
