Is Influencer Marketing Really Over? Nahato to Exclusively Reveal Its Reproducibility-Focused Operational Know-How at 'Commerce NEXT'

Nahato Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Tomoki Adachi; hereinafter 'Nahato') is pleased to announce that it will be a speaker at 'Commerce NEXT by Nihon Net Keizai Shimbun', a major online seminar event organized by the specialized EC and distribution DX media 'Nihon Net Keizai Shimbun'. The event will be held on Wednesday, June 24 and Thursday, June 25, 2026, and participation is free. Nahato will have its Director and General Manager of the Influencer Department, Chihiro Watanabe, speak in the Specialist Session on Wednesday, June 24. The session will comprehensively reveal the 'operational know-how for highly reproducible influencer marketing that achieved over 30 billion yen in sales in 8 years since founding'. Session Overview Amidst industry voices questioning whether 'influencer marketing is over', our company continues to steadily drive business growth for our clients. In this session, we will unravel why Nahato continues to deliver results, its 'winning formula', and specific operational know-how. [Lecture Title] [Over 30 Billion Yen in Sales in 8 Years] Influencer Marketing is NOT Over! Proven by the hits of fabric softener and shampoo. Nahato's reproducibility-focused operational know-how that transforms influencer marketing into an 'investment that yields results'. [Session Content] Our marketing initiatives have produced tangible results, such as selling 3,000 units of the fabric softener 'ReWEAR' in one hour, and achieving annual sales of 1.8 billion yen for the hair care brand 'Cleos Beaute' handled by Nahato's group company, Boldies. We will detail Nahato's reproducibility-focused know-how for transforming influencer marketing into an 'investment that yields results', going beyond mere brand awareness. [Speaker Profile] Nahato Co., Ltd. Director / General Manager of Influencer Department Chihiro Watanabe Born in Fukushima Prefecture in 1996. After training at a 3-star Michelin restaurant in France, he joined Nahato Co., Ltd. as a founding member in 2018. At the age of 23, he took charge of the influencer marketing business and grew it into an organization of about 100 people. Currently, as a Director, he oversees a wide range of areas including new business development and in-house brand creation. He aims to build a professional group that creates and grows all kinds of businesses across industries under the banner of 'Business Creation Marketing'. [Session Date and Time] Date & Time: Wednesday, June 24, 2026, 10:40 AM - 11:20 AM (40 minutes) Registration: https://commercenext.jp/ Event Overview 'Commerce NEXT' is a highly anticipated seminar event in the EC industry that attracted over 1,700 applicants last year. This year, the number of sessions has been expanded, and the program is packed with knowledge and know-how on the most notable EC industry challenges, such as 'AI Utilization', 'SNS Strategy', 'Countermeasures against Rising Prices', 'CX Improvement', and 'Security'. Event Name: Commerce NEXT by Nihon Net Keizai Shimbun Dates: Wednesday, June 24, 2026, 10:00 AM - 4:00 PM; Thursday, June 25, 10:00 AM - 4:00 PM Thursday, July 23, 2026 Distribution/Venue: Streamed via EventHub (delivered as a rich, program-style video) Conference hall in Chuo-ku, Tokyo (details provided upon invitation) Organizer: Nihon Ryutsu Sangyo Shimbunsha Co., Ltd. 'Nihon Net Keizai Shimbun' Participation Fee: Free (pre-registration required) Registration: https://commercenext.jp/ About Nahato Co., Ltd. With the mission 'Create Dramas.', Nahato is a business creation marketing company that achieves business growth through marketing. Based on practical knowledge gained from creating and growing businesses across various domains, including D2C, store operations, secondary distribution, and consulting, beyond just advertising and SNS support, Nahato delves into strategy and products, not just awareness and acquisition, guiding clients toward discontinuous growth. All for the sake of winning together with its partners. The company aims to become an organization of 3,000 people with 200 billion yen in sales by 2040. For more information, please visit the official website (https://nahato.co.jp/). [Company Overview (URL: https://nahato.co.jp/)] Location: 15F Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo Representative: Tomoki Adachi Established: July 2018 Business: Marketing business, D2C business, Creative business, Human resource development business, etc. [Contact for this Release] Nahato PR Representative E-mail: pr@nahato.co.jp