Nahato Launches TikTok Shop 'Nahato Market'; Sells 100 Beauty Appliances in a 3-Hour Live Stream

## Nahato Co., Ltd. Officially Launches TikTok Shop Proprietary Account 'Nahato Market'

Nahato Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Yuki Adachi; hereinafter 'Nahato') has announced the opening and full-scale operational commencement of its proprietary TikTok Shop account, 'Nahato Market.'

'Nahato Market' is a TikTok Shop account operated by Nahato. Through this account, Nahato's exclusive commercial broadcasters introduce and sell products requested by clients. The company leverages its expertise as an official TikTok Shop partner and its internal assets to strengthen a full-support system for 'effective live commerce management and account operations.'

### Purpose of Launching 'Nahato Market'

Since October 2025, Nahato has been officially certified in all three areas of TikTok Shop Partner (TSP), TikTok Affiliate Partner (TAP), and TikTok Creator Agency Partner (CAP). As an official partner, it has consistently supported clients with 'shop opening, management, influencer strategies, and account operations.' The company has also focused on building infrastructure to promote TikTok Shop utilization, such as scouting and training live broadcasters and equipping live-exclusive studios.

In recent years, the e-commerce market has shifted significantly from 'search-based' to 'discovery-based,' where consumers encounter products through social media and content. Previously, it was mainstream to search, compare, and consider products before purchasing. Today, a seamless experience is required where consumers can purchase instantly the moment they feel they want something while watching videos on social media.

Amidst this rapid market transformation, while the TikTok Shop market is booming, many companies face challenges such as uncertainty about whether it will 'really sell' or a lack of operational know-how.

Against this backdrop, Nahato has launched 'Nahato Market' based on the policy of not just providing methods or acting as an agency, but of 'being a player on the front lines and creating sales ourselves.' By constantly updating market trends and 'know-how for selling' through its own operations and building a verified, highly replicable operational structure, Nahato aims to directly contribute to the business growth of its client companies.

### Track Record of Nahato Market (Example)

Nahato Market introduces and sells a wide range of products, including beauty and daily necessities, home appliances, and gadgets. Currently, commercial broadcasters appear on a rotational basis to perform live streaming.

- Achievement 1: Demonstrated live-stream structuring capability by selling over 100 high-end beauty appliances within a 3-hour live stream.
- Achievement 2: Ranked in the May 2026 Creator Live Star Ranking, 'Master Rank.'

### Future Outlook

Nahato's TikTok Shop operation service provides integrated support for 'shop opening, operation, influencer strategy, and account operation.' Furthermore, depending on the client's products, target audience, and marketing budget, Nahato offers 'fully customized operational plans,' including the following menus:

1. Sales/Promotion Entrustment (No account management required)
On behalf of clients who struggle to maintain accounts with their own resources, Nahato handles only product sales and PR. In addition to streaming on 'Nahato Market,' it utilizes its network of external commercial broadcasters to realize multi-faceted sales and diffusion.
2. Spot Streaming Using 'Nahato Market'
Clients can utilize the existing 'Nahato Market' stream frames for quick promotions. Because it can be entrusted by the hour, it can be flexibly used for test marketing before a full-scale entry or for limited-time events.

Nahato will continue to build optimal support systems that align with the diverse challenges and needs of client companies. As an official TikTok Shop partner, the company will continue to lead the activation of the live commerce market in Japan and powerfully support the maximization of EC sales and business growth for client companies.