Nahato Appoints Genya Taguchi as Director, Launching 'Second Founding Period' for AI-Driven Organizational Transformation

Nahato (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuki Adachi; hereinafter 'Nahato') announces that Genya Taguchi, who has served as an Outside Director, will be appointed as a Director effective April 1, 2026. With this appointment, Nahato is launching its company-wide AI strategy, the 'ALL-IN AI PROJECT.' Mr. Taguchi will oversee HR, PR, and IT, accelerating 'new business creation' and the 'cultivation of next-generation CXO talent' beyond mere operational efficiency through AI.

Background and Future Outlook: Nahato has set the mission of 'Raising the level of Japan's marketing capabilities' and the vision of a 'Next-Generation Marketing Company,' with a long-term goal for 2040 of 200 billion yen in sales, 3,000 employees, 50 subsidiaries, and 200 CXO talents. To achieve this, the company has been promoting multi-faceted new business launches and organizational reforms, including D2C, management, and M&A, beyond SNS marketing and advertising.

To address rapidly expanding operations and diversified management challenges, Mr. Taguchi, who has participated in management as an Outside Director, will join as a Director with executive responsibility. Under the new structure, Nahato will promote an update of its 'structure' centered on the 'ALL-IN AI PROJECT.' The goal is not just efficiency, but to reallocate 'time, people, and money' to new business creation and leader development. Based on the belief that 'business is created by human will,' the company will build an environment where AI handles capability supplementation, allowing humans to focus on 'passion, empathy, and sensibility.'

Comment from Director Genya Taguchi: 'I am very pleased to join Nahato as a Director. I have consistently focused on unlocking the potential of people and organizations. With the evolution of AI, we are in an era where we can significantly update how we work and how organizations function. However, Nahato does not aim to become an 'AI company.' We use AI to change structures, reduce waste, and reallocate resources to human-centric challenges and creation. I believe this is the essence of management in this era. Business is ultimately created by people. Human passion, will, empathy, and sensibility will be the core of future competitiveness. I want to create an organization that maximizes human potential by integrating AI and humans, rather than having them in conflict.'

Comment from Representative Director Yuki Adachi: 'Nahato is currently in a crucial transformation period, a 'Second Founding Period' toward our 2040 vision. Mr. Taguchi's appointment is our greatest driving force. His strength lies in his deep knowledge of HR, organization, and branding, as well as his ability to 'execute' change while involving the field. With his full commitment, I am confident that our decision-making quality, speed, and structural reform through the 'ALL-IN AI PROJECT' will evolve dramatically.'