Nahato Establishes New Company "ADDICT Inc." Specializing in SNS Marketing for the Beauty Sector

Nahato Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuki Adachi; hereinafter "Nahato") announces the establishment of ADDICT Inc. (Location: Shibuya-ku, Tokyo; Representative Director: Takumi Ito; hereinafter "ADDICT") as a wholly-owned subsidiary, which commenced operations in April 2026.

ADDICT is a marketing company that aims to maximize client sales and brand value by combining SNS marketing specializing in the beauty sector in Japan and Korea with the creative power of its in-house production "ONEVIEW." We will contribute to the business growth of our clients with a strategy that seamlessly connects the beauty sectors of Japan and Korea.

Official Corporate Website: https://ad-dict.co.jp/

Background of ADDICT's Establishment

The current Japanese beauty market has become a red ocean where practical benefits and trends intensely intersect, especially since Korea became the top country in cosmetic imports in 2022 (※1). Amidst the accelerating changes in the SNS environment, the multi-layered subcontracting structure seen in the traditional advertising industry not only leads to increased costs but also significantly causes a lack of speed and stagnation in quality due to communication discrepancies.

Furthermore, superficial measures that merely involve influencers tend to fall into an unreproducible "sensory argument" and often get buried as ephemeral content. This has become a serious industry-wide issue, leading to loss of brand trust and failure to contribute to final sales.

To overcome these challenges, Nahato has accumulated unique operational know-how. This time, ADDICT was established to further strengthen the support system for domestic manufacturers and to establish a "new standard" in beauty marketing between Japan and Korea.

ADDICT Business Activities

1. Beauty-Specialized SNS Marketing (Advertising Agency Business)

Planners with expertise in all SNS domains direct everything from strategy design to creative production and operation under an in-house integrated system. By eliminating marketing that doesn't yield measurable results and cutting intermediate margins, we achieve cost reduction for clients and influencers, as well as high-quality and prompt support.

2. Production "ONEVIEW"

This is an in-house production company with over 30 creators, including affiliated and freelance professionals. We develop creative content that "aims to create hits" based on performance data, rather than relying solely on intuition, maximizing the success rate of promotions.

ADDICT Mission・Value

■ Mission

"Scientifically analyze beauty from desire, and implement enthusiasm into the world."

Beyond mere marketing support, ADDICT's raison d'être is to hack the fundamental human desire to "become beautiful" with data and sensibility, and to implement "enthusiasm" into society, where everyone becomes captivated by its results.

■ Value

01. Devour the cutting edge and surpass it

Deeply understand trends, then create the next "standard" ourselves.

02. Overwhelming volume of action guarantees "quality"

Don't act before thinking. Think, act, learn, and improve. Repeat this cycle with insane intensity.

03. Seize "uniqueness" through obsessive deep dives

Never stop asking "why is this necessary?" Don't just skim the surface; drive a stake into the essence.

04. Hate division, obsess only over results

Don't confine yourself to your own domain; commit sincerely and beautifully to the very end for the victory of the entire team.

ADDICT Company Overview

Comment from Takumi Ito, Representative Director of ADDICT

"Our company is an organization that integrates the 'data operational capabilities' that have brought overwhelming results to beauty manufacturers in Japan and Korea, and our in-house production 'ONEVIEW' that drives trends. Our mission is not merely to gain recognition, but to master 'marketing directly linked to profit.' By combining expressions that resonate with fundamental human desires and meticulous logic, we create 'addictive' value in the industry that, once experienced, cannot be left behind."

About ADDICT

ADDICT is an SNS marketing company specializing in the beauty sector, established in April 2026.
It fully integrates the "data operational capabilities" that have a proven track record in supporting beauty manufacturers in Japan and Korea, and the "creative power" of its in-house production "ONEVIEW" that drives trends. We provide consistent in-house direction from influencer measures to advertising operations and retail linkage. Beyond ephemeral recognition, we pursue essential marketing that maximizes client companies' sales growth and brand value simultaneously, by combining "meticulous logic" and "expressive power" that target users' fundamental desires.

For more details, please visit the corporate website (https://ad-dict.co.jp/).

【Contact for ADDICT Inc.】

E-mail：pr@ad-dict.co.jp

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【Company Overview (URL: https://nahato.co.jp/)】

・Location: Shibuya Mark City West 15F, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo

・Representative: Yuki Adachi

・Founded: July 2018

・Business Activities: Marketing business, D2C business, Creative business, Human resource development business, etc.

【Contact for this press release】

・Nahato Public Relations

・E-mail：pr@nahato.co.jp