[Seasoning Survey] 'Shirodashi' is the top seasoning with increased usage over the past year! Meanwhile, 'Doubanjiang' and 'Gochujang' leave users puzzled.

Key facts

  • [Seasoning Survey] 'Shirodashi' is the top seasoning with increased usage over the past year! Meanwhile, 'Doubanjiang' and 'Gochujang' leave users puzzled.
  • A survey by Nadia Inc. on seasoning usage reveals that 'Shirodashi' has seen the largest increase in frequency over the past year. Conversely, many users struggle to finish 'Doubanjiang' and 'Gochujang' after purchasing them.
  • Source: PR Times
  • Date: May 29, 2026

Direct answer

A survey by Nadia Inc. on seasoning usage reveals that 'Shirodashi' has seen the largest increase in frequency over the past year. Conversely, many users struggle to finish 'Doubanjiang' and 'Gochujang' after purchasing them.

Citation
[Seasoning Survey] 'Shirodashi' is the top seasoning with increased usage over the past year! Meanwhile, 'Doubanjiang' and 'Gochujang' leave users puzzled. (May 29, 2026), PR Times
Source
PR Times
Date
May 29, 2026
A survey by Nadia Inc. on seasoning usage reveals that 'Shirodashi' has seen the largest increase in frequency over the past year. Conversely, many users struggle to finish 'Doubanjiang' and 'Gochujang' after purchasing them.
businessNQ 48/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 29, 2026 at 18:00
  • 🔍 Collected: June 1, 2026 at 03:33 (57h 33m after Published)
  • 🤖 AI Analyzed: June 1, 2026 at 04:23 (49 min after Collected)
Nadia Inc., which operates the cooking media 'Nadia', conducted a survey on the frequency and utilization of seasonings. The results show that while basic seasonings and 'rice oil' have become staples, 'Shirodashi' (white dashi) has seen the most significant increase in usage over the past year. On the other hand, 'Doubanjiang' and 'Gochujang' ranked at the top for seasonings that users struggle to finish. Nadia provides recipes to help users make delicious use of these often-leftover ingredients.

The survey found that basic seasonings like soy sauce and salt, along with mayonnaise, are kept in about 90% of households. Additionally, rice oil is gaining presence due to rising health consciousness. 'Shirodashi' (15.2%) was the top seasoning with increased usage, favored for its convenience in flavoring dishes. In contrast, 'Doubanjiang' (18.0%) and 'Gochujang' (18.0%) were identified as the most difficult to use up.

Nadia offers numerous recipes to master these ingredients, such as a Mala-tang style soup using Doubanjiang and Korean-style Nikujaga using Gochujang. Nadia is a platform used by 20 million people monthly, featuring high-quality recipes posted by over 1,000 professional chefs.

FAQ

Why is 'Shirodashi' popular?

It is valued for its convenience as an all-in-one seasoning that simplifies cooking in busy daily life.

What are the key facts in this article?

A survey by Nadia Inc. on seasoning usage reveals that 'Shirodashi' has seen the largest increase in frequency over the past year. Conversely, many users struggle to finish 'Doubanjiang' and 'Gochujang' after purchasing them.

What is the direct answer?

A survey by Nadia Inc. on seasoning usage reveals that 'Shirodashi' has seen the largest increase in frequency over the past year. Conversely, many users struggle to finish 'Doubanjiang' and 'Gochujang' after purchasing them.