Japan Information and MIP Marketing Start Collaboration for Research and Marketing Support

Japan Information Co., Ltd. (Headquarters: Chuo-ku, Tokyo, Representative Director and President: Keita Saito) and MIP Marketing Co., Ltd. (Headquarters: Fujisawa City, Kanagawa Prefecture, Representative Director: Takayuki Imamura) have started a new collaboration to provide integrated research and marketing support. This collaboration focuses on capturing consumers' true intentions and unmet needs through research, translating the insights into 'sellable product concepts,' and providing consistent support from the planning stage to pre- and post-launch verification. In the consumer goods market, the difficulty of creating hit products has increased due to category maturation and intensified competition. It is crucial to grasp consumers' true intentions and unmet needs that are not visible from market data or trends alone. Both companies initiated this collaboration to solve these issues. Japan Information provides survey design, data acquisition, and analysis, leveraging a nationwide panel of 18 million consumers and extensive quantitative and qualitative methods. MIP Marketing supports the development of hit products that achieve category No. 1, systematically translating unmet consumer needs into 'sellable product concepts' that balance consumer value and competitiveness. As part of this collaboration, MIP Marketing Co., Ltd. will offer a 'Hit Product Development Manual' free of charge to corporations.