APT to Hold Online Seminar on April 24th Thoroughly Explaining "The Forefront of Logistics Automation in Thailand"
APT Co., Ltd. will host an online seminar on April 24, 2026, to explain the current state of logistics automation in Thailand. The seminar will delve into survival strategies for Thailand's evolving logistics and manufacturing sectors, focusing on challenges like rising labor costs and high logistics expenses, and how to leverage BOI incentives. It aims to provide insights into the latest market dynamics and strategic reasons for Japanese companies to expand into Thailand.
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- 📰 Published: April 15, 2026 at 21:00
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APT Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture, President & CEO: Ryota Inoue, hereinafter referred to as APT), which handles logistics system engineering, will hold an online seminar titled "What are the Opportunities for Expanding into Thailand as Seen by APT? ~ Explaining Local Logistics Automation ~" on Friday, April 24, 2026.
This seminar will delve into survival strategies in Thailand's rapidly changing logistics and manufacturing environments, based on APT's white paper, "The Forefront of Logistics Automation in Thailand." As the Thai market enters a period of structural transition, rising labor costs and high logistics costs are becoming significant challenges for local companies. This seminar will explain the latest market landscape and the highly rational reasons for Japanese companies to accelerate their expansion into Thailand, incorporating how to utilize the "BOI (Board of Investment)" preferential measures offering up to 100% corporate tax exemption.
■ Background of the Seminar
For many years, Thailand has established a strong production base, centered on the automotive industry, as the "Detroit of the East." However, in recent years, it has faced a period of industrial structural transformation due to the "middle-income trap" with low per capita productivity, rising labor costs, and the rise of the EV shift. Consequently, reducing persistently high logistics costs has become an urgent task, and the Thai government is strongly promoting BOI preferential measures. In the local market, amidst fierce competition between Japanese manufacturers emphasizing quality and Chinese manufacturers with cost advantages, there is a growing demand for updating aging equipment and sophisticated requirement definitions. Based on this situation, APT has investigated the trends and business opportunities in logistics automation in the Thai market. This seminar will provide a detailed explanation of unique strategies for tackling "white spaces" and the strategic value for Japanese companies expanding into Thailand, based on the latest research findings.
■ Key Themes to be Covered in the Seminar
This seminar will explore new trends in logistics automation in Thailand from three perspectives, based on APT's research report:
【Theme 1】 Overview of the Thai Market and Structural Challenges in Logistics
* Historical development as the "Detroit of the East" and changes in industrial structure
* The reality of persistently high logistics costs as a percentage of GDP and the Thai government's national strategy
* Improvement of per capita productivity and the irreversible shift towards automation
【Theme 2】 Intensifying Technology Competition and BOI Incentives
* Expansion history and division of labor ecosystem of Japanese, Chinese, and local Thai manufacturers
* Benefits of up to 100% corporate tax exemption on capital investment from the Board of Investment (BOI)
* Market landscape with cost-focused Chinese manufacturers and quality-focused Japanese manufacturers
【Theme 3】 Benefits of Japanese Company Expansion and White Space Strategy
* The base of approximately 5,800 Japanese companies densely located in close proximity to Bangkok
* The need to replace personnel-dependent management with "systems" due to a decrease in expatriate staff
* APT's unique strategy for responding to the renewal of aging existing equipment and sophisticated requirement definitions
■ Recommended for These People
* Japanese company executives and local subsidiary managers with bases in Thailand
* Practical staff considering automation and labor-saving in logistics centers
* Management seeking countermeasures against rising labor costs and stagnant productivity in Thailand
* Those interested in leveraging BOI preferential measures offering up to 100% corporate tax exemption
* Those concerned about the quality and maintenance systems when introducing overseas equipment
■ Seminar Overview
* Title: "What are the Opportunities for Expanding into Thailand as Seen by APT? ~ Explaining Local Logistics Automation ~"
* Live Broadcast: Friday, April 24, 2026, 13:00 - 13:30
* Archive Broadcast: Monday, May 11, 2026, 14:00 - 14:30
* Format: Online (Bizibl)
* Participation Fee: Free
* Capacity: 40 people
* Organizer: APT Co., Ltd. Research Team
* Speaker: APT Co., Ltd. APAC Regional Director Tomohiro Okada
* Application Method: Please apply from the URL below:
https://attendee.bizibl.tv/sessions/semq7tbNvI5A
This seminar will delve into survival strategies in Thailand's rapidly changing logistics and manufacturing environments, based on APT's white paper, "The Forefront of Logistics Automation in Thailand." As the Thai market enters a period of structural transition, rising labor costs and high logistics costs are becoming significant challenges for local companies. This seminar will explain the latest market landscape and the highly rational reasons for Japanese companies to accelerate their expansion into Thailand, incorporating how to utilize the "BOI (Board of Investment)" preferential measures offering up to 100% corporate tax exemption.
■ Background of the Seminar
For many years, Thailand has established a strong production base, centered on the automotive industry, as the "Detroit of the East." However, in recent years, it has faced a period of industrial structural transformation due to the "middle-income trap" with low per capita productivity, rising labor costs, and the rise of the EV shift. Consequently, reducing persistently high logistics costs has become an urgent task, and the Thai government is strongly promoting BOI preferential measures. In the local market, amidst fierce competition between Japanese manufacturers emphasizing quality and Chinese manufacturers with cost advantages, there is a growing demand for updating aging equipment and sophisticated requirement definitions. Based on this situation, APT has investigated the trends and business opportunities in logistics automation in the Thai market. This seminar will provide a detailed explanation of unique strategies for tackling "white spaces" and the strategic value for Japanese companies expanding into Thailand, based on the latest research findings.
■ Key Themes to be Covered in the Seminar
This seminar will explore new trends in logistics automation in Thailand from three perspectives, based on APT's research report:
【Theme 1】 Overview of the Thai Market and Structural Challenges in Logistics
* Historical development as the "Detroit of the East" and changes in industrial structure
* The reality of persistently high logistics costs as a percentage of GDP and the Thai government's national strategy
* Improvement of per capita productivity and the irreversible shift towards automation
【Theme 2】 Intensifying Technology Competition and BOI Incentives
* Expansion history and division of labor ecosystem of Japanese, Chinese, and local Thai manufacturers
* Benefits of up to 100% corporate tax exemption on capital investment from the Board of Investment (BOI)
* Market landscape with cost-focused Chinese manufacturers and quality-focused Japanese manufacturers
【Theme 3】 Benefits of Japanese Company Expansion and White Space Strategy
* The base of approximately 5,800 Japanese companies densely located in close proximity to Bangkok
* The need to replace personnel-dependent management with "systems" due to a decrease in expatriate staff
* APT's unique strategy for responding to the renewal of aging existing equipment and sophisticated requirement definitions
■ Recommended for These People
* Japanese company executives and local subsidiary managers with bases in Thailand
* Practical staff considering automation and labor-saving in logistics centers
* Management seeking countermeasures against rising labor costs and stagnant productivity in Thailand
* Those interested in leveraging BOI preferential measures offering up to 100% corporate tax exemption
* Those concerned about the quality and maintenance systems when introducing overseas equipment
■ Seminar Overview
* Title: "What are the Opportunities for Expanding into Thailand as Seen by APT? ~ Explaining Local Logistics Automation ~"
* Live Broadcast: Friday, April 24, 2026, 13:00 - 13:30
* Archive Broadcast: Monday, May 11, 2026, 14:00 - 14:30
* Format: Online (Bizibl)
* Participation Fee: Free
* Capacity: 40 people
* Organizer: APT Co., Ltd. Research Team
* Speaker: APT Co., Ltd. APAC Regional Director Tomohiro Okada
* Application Method: Please apply from the URL below:
https://attendee.bizibl.tv/sessions/semq7tbNvI5A