[Scheduled Opening in Hyogo] Oita's Popular Mala Tang Specialty Restaurant 'Fuen Mala Tang' Finally Opens in Himeji City! Rapidly Expanding Nationwide with a Goal of 100 Stores
Fuen Mala Tang, a popular mala tang specialty restaurant originating from Oita, has decided to open a new store in Himeji City, Hyogo Prefecture.
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- 📰 Published: April 1, 2026 at 03:30
We are planning to open a Mala Tang specialty restaurant, 'Fuen Mala Tang' (Pronunciation: Fuen Maratan), in Himeji City, Hyogo Prefecture. This brand, which currently has 35 stores confirmed nationwide and is rapidly growing towards a 100-store system, is finally making its debut. We will deliver a new dining experience to the local community, allowing customers to create their own original bowls using authentic medicinal soup bases.
■ Dozens of Ingredients to Choose From! The Joy of Creating 'A One-of-a-Kind Bowl in the World'
Our store offers dozens of fresh ingredients, including vegetables, meats, seafood, and processed items. Customers can freely choose their favorite ingredients to create their original Mala Tang. The spiciness of the soup can also be adjusted, allowing a wide range of customers, from spicy food lovers to health-conscious individuals who want to savor the medicinal flavors, and families, to experience 'their own unique deliciousness'.
■ 'The Joy of Choice' Creates Smiles. Challenging Towards 100 Stores Nationwide
Our store adopts an experiential service style where customers choose their preferred ingredients in a bowl to complete their own unique dish, allowing them to enjoy the process itself as entertainment. Currently, 35 stores are confirmed nationwide, and this new opening is positioned as one of the important bases for building a future 100-store system. This will further promote the realization of our vision to 'deliver smiles throughout Japan through Mala Tang'.
■ Praised by Takafumi Horie. Overwhelming Satisfaction Backed by Google Reviews
Our taste has received high praise from Takafumi Horie, also known as a gourmet enthusiast. Furthermore, we maintain high scores in Google reviews at each store. Enthusiastic user reviews such as 'My concept of Mala Tang has changed' and 'I want to come every day' are posted daily, and this high level of satisfaction creates a virtuous cycle that attracts more new customers.
[Store Overview]
Store Name: Fuen Mala Tang Himeji Store
Location: Don Quijote RIOS, 1454-3 Tōgōchō, Himeji City, Hyogo Prefecture, 670-0821
[Contact Information]
TPS Corporation
Email: info@tps22.com
FAQ
What kind of restaurant is 'Fuen Mala Tang'?
'Fuen Mala Tang' is a Mala Tang specialty restaurant originating from Oita Prefecture. Its unique feature is that customers can choose from dozens of ingredients to create their own unique bowl with authentic medicinal soup bases.
With the opening of the Himeji store, how many stores will there be in total?
With the opening of the Himeji store, the total number of confirmed stores nationwide will be 35. We aim to establish a system of 100 stores nationwide in the long run.
Who are the typical customers?
We cater to a wide range of customers, from spicy food lovers to health-conscious individuals who want to savor the medicinal flavors, and families. The style of customers choosing their own ingredients is enjoyable for everyone from children to adults.
What are the characteristics of the taste?
We use authentic medicinal soup bases, and the spiciness can be adjusted to your preference. Also, with dozens of fresh ingredients to choose from, you can enjoy your own original flavor.
What is Takafumi Horie's assessment?
Our taste has received high praise from Takafumi Horie, who is also known as a gourmet enthusiast.