[Opening in Hyogo] The Ever-Popular Malatang Specialty Store "Fuen Malatang" from Oita Finally Opens in Himeji! Rapidly Expanding Nationwide Targeting 100 Stores

Our store is planning to open a Malatang specialty restaurant, "Fuen Malatang" (Pronunciation: Fuen Maratan) in Himeji City, Hyogo Prefecture. With 35 store openings currently confirmed nationwide and rapidly growing towards a 100-store system, the brand is finally expanding here. We will deliver a new dining experience to the local community where you can create your original bowl using authentic medicinal soup.

Dozens of ingredients to choose from! The joy of making a "one-of-a-kind bowl"

The store features a lineup of dozens of ingredients, including fresh vegetables, meat, seafood, and fish paste products. Customers can freely choose their favorite ingredients and create their original Malatang. The spiciness of the soup can also be adjusted, allowing a wide range of customers—from spice lovers to health-conscious individuals who want to savor the umami of medicinal herbs, as well as families—to experience their "own unique deliciousness."

The "joy of choosing" brings smiles. The challenge toward 100 stores nationwide

Our store adopts an experiential service style where customers select their preferred ingredients in a bowl to complete their own unique bowl, allowing them to enjoy the process itself as entertainment.

Currently, the opening of 35 stores nationwide is confirmed, and we position this new store as one of the key bases for building a 100-store system nationwide in the future. Through this, we will further propel our vision of "delivering smiles throughout Japan through Malatang."