[Opening April 20] Oita-born, constantly-queuing Malatang specialty store "Fuen Malatang" makes its debut at Aeon Hashimoto! A rapidly growing brand aiming for 100 stores nationwide expands into Kanagawa
Oita-born Malatang specialty store "Fuen Malatang," known for its long queues, is opening its first Kanagawa branch at Aeon Hashimoto on April 20, 2026. The rapidly growing brand, which has already confirmed 35 store openings nationwide and aims for 100, offers a unique customizable dining experience.
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- 📰 Published: March 31, 2026 at 23:00
On Monday, April 20, 2026, the Malatang specialty store "Fuen Malatang" (read: Fuen Malatang) will open inside "Aeon Hashimoto" in Sagamihara City, Kanagawa Prefecture. This rapidly growing brand, which has currently confirmed 35 store openings nationwide and is aiming for a 100-store system, is finally making its first advance into the Sagamihara area. It will offer a new dining experience where customers can enjoy their own original bowl of Malatang made with authentic medicinal herb soup, all in a convenient location accessible during shopping.
**◆Dozens of ingredients to choose from: The joy of creating a "one-of-a-kind bowl"**
The store features a lineup of dozens of ingredients, including fresh vegetables, meats, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create their original Malatang. The soup's spiciness can also be adjusted, offering "their own deliciousness" to a wide range of customers, from those who love extreme spice to health-conscious individuals who want to savor the umami of medicinal herbs, and even families.
**◆Highly praised by Takafumi Horie.**
**Overwhelming satisfaction backed by Google reviews**
Our restaurant's flavor has received high praise from Takafumi Horie (Horie-mon), also known as a gourmet. Furthermore, each store maintains high scores in Google reviews. Enthusiastic user reviews such as "My concept of Malatang has changed" and "I want to come every day" are posted daily, creating a positive cycle where high satisfaction attracts even more new customers.
**◆"The joy of choosing" brings smiles. A challenge towards 100 stores nationwide**
At our store, we position the process itself—where customers choose their favorite ingredients in a bowl to create their own personalized dish—as entertainment. Currently, 35 store openings have been confirmed nationwide, and this opening at "Aeon Hashimoto" is one of the crucial bases for achieving our goal of a 100-store system and, ultimately, fulfilling our quest to "bring smiles across Japan with Malatang."
**[Grand Opening Campaign]**
**100 yen discount for Instagram followers**
Content: For one month from the opening
Period: April 20, 2026 - May 20, 2026 (1 month)
Official Instagram: **[here](https://www.instagram.com/fuen_hashimoto?igsh=aTV6Y3BrcjljbnJs)**
**[Store Overview]**
Store Name: Fuen Malatang Aeon Hashimoto Store
Location: Aeon Hashimoto 1F Food Court, 6-2-1 Hashimoto, Midori-ku, Sagamihara City, Kanagawa Prefecture 252-0143
Access: Approximately 1 minute walk from JR Hashimoto Station North Exit
Business Hours: Subject to facility operating hours
Closed: Subject to facility closing days
**[Contact Information]**
TPS Co., Ltd.
Email: [email protected]
**◆Dozens of ingredients to choose from: The joy of creating a "one-of-a-kind bowl"**
The store features a lineup of dozens of ingredients, including fresh vegetables, meats, seafood, and fish paste products. Customers can freely choose their favorite ingredients to create their original Malatang. The soup's spiciness can also be adjusted, offering "their own deliciousness" to a wide range of customers, from those who love extreme spice to health-conscious individuals who want to savor the umami of medicinal herbs, and even families.
**◆Highly praised by Takafumi Horie.**
**Overwhelming satisfaction backed by Google reviews**
Our restaurant's flavor has received high praise from Takafumi Horie (Horie-mon), also known as a gourmet. Furthermore, each store maintains high scores in Google reviews. Enthusiastic user reviews such as "My concept of Malatang has changed" and "I want to come every day" are posted daily, creating a positive cycle where high satisfaction attracts even more new customers.
**◆"The joy of choosing" brings smiles. A challenge towards 100 stores nationwide**
At our store, we position the process itself—where customers choose their favorite ingredients in a bowl to create their own personalized dish—as entertainment. Currently, 35 store openings have been confirmed nationwide, and this opening at "Aeon Hashimoto" is one of the crucial bases for achieving our goal of a 100-store system and, ultimately, fulfilling our quest to "bring smiles across Japan with Malatang."
**[Grand Opening Campaign]**
**100 yen discount for Instagram followers**
Content: For one month from the opening
Period: April 20, 2026 - May 20, 2026 (1 month)
Official Instagram: **[here](https://www.instagram.com/fuen_hashimoto?igsh=aTV6Y3BrcjljbnJs)**
**[Store Overview]**
Store Name: Fuen Malatang Aeon Hashimoto Store
Location: Aeon Hashimoto 1F Food Court, 6-2-1 Hashimoto, Midori-ku, Sagamihara City, Kanagawa Prefecture 252-0143
Access: Approximately 1 minute walk from JR Hashimoto Station North Exit
Business Hours: Subject to facility operating hours
Closed: Subject to facility closing days
**[Contact Information]**
TPS Co., Ltd.
Email: [email protected]
FAQ
When will Fuen Malatang Aeon Hashimoto store open?
It will open on Monday, April 20, 2026. A 100-yen discount campaign for Instagram followers will also be held for one month from the opening.
What are the features of Fuen Malatang?
Its main feature is the ability to customize your own Malatang from dozens of ingredients. It uses authentic medicinal herb soup, and the spiciness can also be adjusted.
Why is it opening a store at Aeon Hashimoto?
As part of its expansion strategy to achieve 100 stores nationwide, it is positioned as an important base to accelerate its development in the Kanagawa area.