MUTOS Inc. (Headquarters: Osaka City, Osaka Prefecture, President & CEO: Shinji Toyama, hereinafter MUTOS), which handles the implementation of CRM/SFA systems and the development, planning, and operation of internet systems, primarily for pharmaceutical and medical device companies, has added the new "Customer Memo" feature to its groupware "STOTCH," which consolidates essential functions for store and organizational management. They have also launched the new, more accessible "Light Plan" pricing. This update enables the establishment of a system for sharing information necessary for customer service within the company, and allows for flexible plan selection according to the company's business content and scope of use. ■Development Background Through discussions regarding STOTCH, we have spoken with executives and managers in various industries. While the concept of the system received high praise, we found that some companies were hesitant to implement it due to the introduction costs. Furthermore, regarding functionality, we received many requests such as, "We want to share customer information among employees so that anyone can handle customer interactions.". In response to these voices, we have been working on developing new features to enhance customer information sharing, along with considering a more accessible pricing structure. ■New Feature (Customer Memo Function) The newly added "Customer Memo" function allows for easy recording and sharing of customer information such as the following: ・Customer's hobbies/preferences ・Characteristics and quirks in their way of speaking ・Characteristics upon visiting

※Registration items can be freely set

The reason for recording this information is that many customers have expressed a desire to "enable uniform customer service for the entire company, even when the assigned representative is absent." By sharing customer information on the system, which was previously often managed through individual memory or notebooks, we support the creation of an environment where anyone can provide the same level of service, even when the assigned representative is unavailable.

<Function List> (1) Dashboard (2) Store Goals (3) Headquarters Communication (4) Store Information (5) Bulletin Board (6) Shift Schedule (7) Facility Reservations (8) Thank you (9) Customer Memo (NEW) ■New Plan "Light Plan" Launched! Through repeated consultations, while STOTCH's concept and usability have received high praise, we have also observed cases where implementation was deferred due to "cost factors." Additionally, we have received multiple requests from customers stating, "We want to use only the functions we need." Previously, STOTCH only offered the "Basic Plan," which provided access to all functions. To meet these needs, we have newly introduced the "Light Plan." The Light Plan limits the usable functions to three, thereby achieving a more accessible pricing structure. It is now possible to select the optimal plan according to the company's business content and scope of use. <div cl

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  • Source: PR TIMES
  • Category: News