[OXO Project] Experiential Pop-up "XOXO, SUMMER" Gathering Korean Wellness & Beauty Brands to be Held in Tokyo in August 2026

This event is a wellness experience project organized by the pop-up brand "OXO Project" operated by IROA Inc., and will be rolled out under the concept of "XOXO, Summer (A summer to love yourself)."

For modern women, "self-care" is often postponed amid the hustle and bustle of daily life. The OXO Project redefines this as "special time" and proposes a wellness experience that comprehensively tunes up the body, beauty, and inner self.

Under the message "OXO: The XOXO for your Body (The gentlest greeting to your body)," it creates a space to be enjoyed with all five senses through a "HOT x COOL" experiential design tailored to the summer season.

At the venue, about 10 Korean wellness & beauty brands, including MYRÓA, will open booths. It is structured so attendees can experience "wellness as a routine"—spanning exercise, beauty, and inner care—which goes beyond merely purchasing products. Furthermore, it maximizes experiential value for visitors through multifaceted contents such as wellness classes like yoga and pilates, booth experiences from each brand, the serving of original desserts, and gift boxes provided by Korean clinics and brands.

In recent years in the Japanese market, "building trust through experience" greatly influences purchasing behavior, and this event is designed to promote brand understanding and sales conversion starting from an offline experience.

[Event Features] ■ Gathering of about 10 Korean wellness & beauty brands Centering around the premium wellness brand "MYRÓA" operated by IROA Inc., brands crossing multiple categories such as functional beauty, inner care, and activewear will participate.

Fusion of wellness classes x pop-up experience Wellness classes like yoga, pilates, and meditation in the morning, followed by a pop-up during the day where visitors can freely participate in product experiences, consultations, and purchases.

Serving of original desserts Providing limited-edition desserts themed around "Summer, Refreshment, and Self-love" to create an experience enjoyable with all five senses.

Gift boxes from Korean clinics and brands Special gift boxes from Korean clinics and popular brands will be prepared for visitors who meet certain conditions, creating continuous brand touchpoints post-experience.

Viral design centered on SNS and UGC We will promote UGC (User Generated Content) by influencers and visitors, aiming to generate online buzz before and after the event.

[Event Overview] Event Name: XOXO, SUMMER Date: August 2026 Location: Tokyo Contents: - Wellness classes (Yoga / Pilates / Meditation, etc.)