Level Up Your Craft Finishes: MY mama Launches Glossy Coating Liquid 'Tsuyaru'

MY mama Co., Ltd. is launching 'Tsuyaru', a craft coating liquid that can be used to finish a variety of craft projects.

'Tsuyaru' is a coating liquid that, when applied to the surface of a work and left to air dry, gives it a glossy finish. Since it allows for easy surface finishing without the need for specialized equipment like UV lights, it is an item that is easy to incorporate into home crafting and parent-child projects.

■ A finishing material usable for various craft works

Its uses are diverse, including coating handmade stickers, protecting printed surfaces of acrylic stands, and protecting drawings on shrink plastic sheets (Plaban). By giving the surface of the work a glossy finish, it not only enhances the quality but also acts as a finishing material that protects precious works from scratches and dirt. Immediately after application, it appears slightly cloudy, but it becomes transparent when dry, resulting in a finish that does not interfere with the colors or patterns of the work. By adding a transparent gloss, it enhances the charm of the work itself.

For coating handmade stickers, 3D stickers decorated with deco parts are popular. Coating creates a sense of unity in the work, resulting in a higher-level finish. It also helps prevent small parts from coming off easily. Because the coating protects against scratches and dirt, it is also useful for preventing the print on commercially available tile stickers from peeling.

For acrylic stands and shrink plastic (Plaban), applying it to the printed surface prevents the print from rubbing off and peeling during use as keychains, etc. It can also be used to protect drawings on 'Plaban', which are made by drawing a picture and heating it in an oven toaster. In experiments, it was possible to coat pictures drawn with crayons.

For deco parts, coating three-dimensional parts, which are prone to scratches, dirt, and print peeling during use, prevents damage to the main body. Since Tsuyaru becomes transparent after drying, even if the coating comes off, it can be reapplied. For small parts, it can also be used as a substitute for adhesive.

■ Ease of use: Water-based & Air-dry

'Tsuyaru' is an air-dry type, so no specialized equipment like UV lights is required. Simply apply it to the surface of the work and let it dry to achieve gloss and protective finishing, making it easy for beginners to use without complicated steps. The liquid is water-based with little odor and can be finished by air drying, making it easy to incorporate into home crafting. The approximate drying time is about 5-10 minutes for a thin coat, and over 1 hour for a thick coat. Drying time varies depending on the application area, amount, and usage environment.

■ Gloss, Protection, and even a Puffy Feel

By applying Tsuyaru thinly, you can add a natural gloss to the surface of the work. Furthermore, by layering it, you can also create a puffy, three-dimensional effect. If you want a puffy finish, the key is not to spread it out, but to drip it onto the surface like a droplet and wait for it to spread naturally. It can also be used to fix small parts. Even without using adhesive, applying it generously can fix parts in place, creating a smooth, unified feel across the entire surface.

■ From sticker making to a coating liquid for all crafts

The project was sparked by the desire to 'make handmade stickers more beautiful and glossy'. However, through repeated testing with various materials, they discovered that it could be used for many craft projects beyond just stickers. 'Tsuyaru' is a finishing material for sticker making, but it can also be used as a coating liquid to enhance the quality of craft projects in general, serving a wide range of purposes. MY mama will continue to plan craft materials whose enjoyment expands based on the creator's ideas, not limited to a single use.

■ Product Overview

Product Name: Tsuyaru
Release Date: June 4, 2026 (Thursday) 20:00
Price: 699 yen (tax included)
Contents: 15ml

Sales Outlet: Handicraft Studio MYmama

https://item.rakuten.co.jp/auc-my-mama/2992r/

■ Contact for this matter

MY mama Co., Ltd.

Official website inquiry form: https://mymama.co.jp/contact/

[About MY mama Co., Ltd.]

'We aim to ignite our customers' creative passion and let them feel the joy of making.'

MY mama Co., Ltd. is a company that plans, manufactures, and sells handicraft materials. With a policy of providing high-quality products at affordable prices from the perspective of all employees being handmade users themselves, they develop and launch new products every month. The founder's unwavering passion for handmade crafts spanning over 20 years has become the company culture, leading to its present state.

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Instagram: @tedukuri_my_mama

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Company Name: MY mama Co., Ltd.

Location: 2-291 Minami, Minami-ku, Nagoya-shi, Aichi

Representative: Sachiko Kanie

Official Website: https://mymama.co.jp/

Business: Planning, manufacturing, and sales of handicraft materials