"Beauty Lovers" My Little Box Members Choose "Best Cosmetics of 2025"! Announcing the Top in All 3 Categories, Supported Enthusiastically by 12,423 People
My Little Box, a subscription service for beauty enthusiasts, has announced its "BEST COSME 2025" awards, based on the satisfaction scores of 12,423 members. The awards highlight top products in skincare, hair care, and body care, reflecting the latest beauty trends that efficiently and comfortably enhance beauty in busy modern lifestyles. The selection emphasizes innovative technology and experiences that awaken beauty, chosen from real user experiences.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:30
- 🔍 Collected: April 2, 2026 at 13:36
- 🤖 AI Analyzed: April 17, 2026 at 20:28 (366h 52m after Collected)
My Little Box Inc.'s subscription service "My Little Box" is a "reward BOX that colors your lifestyle" developed for its members. Each issue, we offer a service where members can enjoy the feeling of a "surprise gift," eagerly anticipating the BOX's theme and the items they will receive.
A characteristic of this service is that many members look forward to experiencing trendy cosmetics as a surprise each month, with approximately 80% of users identifying themselves as "beauty lovers" among the subscription members. We have scored the satisfaction of these highly beauty-conscious members and will announce the cosmetics with particularly high satisfaction as "BEST COSME 2025 by My Little Box."
This award was selected based on the genuine responses of 12,423 members who actually tried the products. We will introduce the best items, gems that cater to various lifestyles, including the skincare category, which received overwhelmingly high evaluations compared to other categories, as well as hair care and body care.
"BEST COSME 2025 by My Little Box" based on satisfaction scores of beauty-loving members
■ Awards
・Overall Best Cosmetics TOP 5
・Top 3 by Category
Skincare Category, Hair Care Category, Body Care Category
■ Total number of survey responses from members
・12,423 responses (Total number of respondents throughout 2025)
■ Target Brands/Products
・A total of 16 brands and 21 products delivered to members in 2025
Overall Best Cosmetics TOP 5, Selected by My Little Box Members
■2025 Best Cosmetics Summary
At My Little Box, we don't just gather trending products; we engage in dialogue with partner brands to meet our members' beauty sensibilities, delivering carefully selected, special items every time. The cosmetics delivered in 2025 were also meticulously chosen from numerous options, with attention to ingredients, usability, and the excitement felt upon receiving them, so that members can expect "if My Little Box chose it."
This year's Best Cosmetics were selected based on the real experiences of 12,423 members, with products chosen that combine innovative technology delivering tangible results and experiences that awaken beauty. This symbolizes the latest beauty trends that efficiently and comfortably update beauty in today's busy lifestyles.
Moving forward, My Little Box will continue to provide "encounters" with items that add a little luxury to your daily life and deliver surprises that bring sparkle to your everyday.
Skincare Category TOP 3
The skincare category received overwhelmingly high evaluations compared to other categories. Many comments were received regarding not only the comfort of use but also the finish of the skin after use.
No.1 SABON
SABON Rosewater in Oil
Product Satisfaction 4.30 / 5
Product Points:
・Provides balanced moisture and oil, instantly giving firmness and luster.
・Two-layer mist of water/oil that can be used anytime, anywhere.
・Excellent for morning and evening moisturizing care, as well as for makeup touch-ups and refreshing hydration during the day.
Comments received in the survey
・The rose scent is pleasant and makes me happy. Thanks to the oil, I feel well moisturized, and it's easy to use as the first step in my routine. (Late 20s)
・Wrapped in moisture and fragrance, the feeling of use was incredibly good! Personally, fragrance is very important to me, so I think it's necessary for relaxation. Even with oil, it wasn't sticky and made my skin plump, which was great! (Early 30s)
・I knew SABON had a rose collection, but I didn't know they had a lotion for body care. The particles are fine and it penetrates quickly, which is good. The scent is also nice. (Late 30s)
No.2 ANESSA
ANESSA Day Serum N (Quasi-drug)
Product Satisfaction 4.29 / 5
Comments received in the survey
・Sunscreen and makeup base in one makes it easy. With other products, I sometimes apply sunscreen just in case, but this one gives a beautiful finish and makes me happy every day. (Early 30s)
・My usual UV base felt heavy seasonally, but this one has a perfect texture and brightens my skin tone, which I really like. I also have high hopes for its UV effect! (Late 30s)
No.3 DUO
DUO The Cleansing Balm White EX
Product Satisfaction 4.27 / 5
Comments received in the survey
・I've been focusing on makeup removal recently, and this product thoroughly removes makeup and leaves my skin feeling great afterwards. (Late 20s)
・I feel the difference more in the morning than at night. Even though DUO is the only thing I changed, my skin feels plump when I wake up. I felt that my makeup was thoroughly removed and lotions could penetrate more easily. (40s and older)
Hair Care Category TOP 3
Following 2024, KÉRASTASE monopolized the top two spots in 2025. We received comments from users who felt a change in their hair quality, such as "I found something that suits me."
No.1 KÉRASTASE
Fluid Oleo Relax
Product Satisfaction 4.43 / 5
Product Points:
・Adopts technology developed specifically for the characteristics of Japanese hair. Leads to manageable hair that suppresses frizz and waves.
・Leaves a smooth finish and is not heavy, making it recommended for hair oil beginners.
・A floral fruity musk scent based on transparent lily of the valley and refreshing marigold.
Comments received in the survey
・My hair became moist and manageable, and it was easy to style even on days when I was concerned about dryness and frizz. It's an oil but not sticky, has a light feel, and an elegant scent. (Early 30s)
・This product changed my perception of hair oil. It feels like it's absorbed into the hair rather than just coating it, leaving it moist without being sticky. Before using it, I thought the price was too high, but this oil is worth the price. (40s and older)
*Sales have ended, and the renewed successor product "Fluid Oleo Relax R" is currently on sale.
No.2 KÉRASTASE
Serum Fortifiant
Product Satisfaction 4.18 / 5
Comments received in the survey
・It's been a year since I started using this before blow-drying, and my hair has become so beautiful that my hairdresser compliments its quality! I will continue to use it! (Late 20s)
・I was suffering from severe hair loss due to pregnancy, but after starting to use this, my hair loss was reduced by about half, and after tying my hair and taking it down, the hair at the parting felt fluffy and I realized my hair had more body. (Late 30s)
No.3 ines
Hair Care
Product Satisfaction 4.11 / 5
*Ines is the average value of 4 products. (Gentle Scrub Cleanse, Thalasso Spa Cream, Cream Serum Cleanse, Aqua Charge Mousse)
*Aqua Charge Mousse ended shipment in March 2026.
Comments received in the survey
・About Thalasso Spa Cream: Massaging it carefully felt very comfortable, and I really liked how it smelled faintly and felt smooth after bathing. (Early 30s)
・About Gentle Scrub Cleanse: I was originally interested in scalp scrubs, so I'm glad I got to try this one! I really love how my scalp feels after washing, so I'll repurchase it! (Late 20s)
Body Care Category TOP 3
Body care products that support beauty from all aspects, both "external moisture" and "internal radiance," were ranked.
No.1 Y O H A D A
Body Wash [Quasi-drug]
Product Satisfaction 4.15 / 5
Product Points:
・Hypoallergenic formula for dry sensitive skin. Contains skin roughness prevention ingredient*1.
・Contains YOHADA beauty ingredients*2 that provide rich moisture.
・Moonlit flower scent, comfortable for a relaxing evening.
*1 Anti-inflammatory ingredient: Dipotassium Glycyrrhizate
*2 Moisturizing ingredients: Angelica, Loquat Leaf, Citrus Unshiu Peel, Hot Spring Water
Comments received in the survey
・Since I have sensitive skin, all other body soaps left my skin feeling tight, but I really liked this body soap because it was very moisturizing. My skin doesn't flake the next morning. (Late 20s)
・Compared to other body soaps, I could clearly feel that my skin was more moisturized after washing, so I want to continue using it during the dry season. (Late 30s)
No.2 YVES SAINT LAURENT BEAUTÉ
Libre Eau de Parfum
Product Satisfaction 4.13 / 5
Comments received in the survey
・I was surprised that such a wonderful scent existed. I wear it as a scent to motivate myself on special days. (Late 30s)
・I've been waiting for something like this! The scent, which combines sweetness and freshness with a hint of spice, can be used in any situation, and it was truly my favorite scent. (Late 30s)
No.3 boco to deco
boco to deco
Product Satisfaction 3.90 / 5
Comments received in the survey
・It's great that you can quickly dissolve it in water and drink it. I also thought it was easy to incorporate into daily life, as I can drink it with meals instead of tea. (Late 20s)
・It was a brand I learned about for the first time, but I felt like I wanted to continue incorporating it into my daily life! I felt better when I was drinking it, so I definitely plan to buy it! (40s and older)
Only a few left until sold out! About the "Spring Special Issue"
The March/April combined issue "Spring Special Issue" (7,160 yen) is highly popular and has only a few left until sold out!
It's a special package worth over 18,000 yen (tax included), containing 4 cosmetics, including new items from shu uemura, and 2 original miscellaneous goods designed in Paris.
Purchase here: https://www.mylittlebox.jp/
*Due to limited quantities, applications may close even within the sales period if the maximum quantity is reached.
*After the Spring Special Issue sales end, reservations for the May issue will begin.
* [About shipping] If you apply for a new subscription during the March-April sales period, it will be shipped sequentially approximately 10 days after your application.
What is My Little Box?
A subscription box born in Paris, delivering boxes to members with the concept of "adding sparkle to everyday life." After launching in Japan in 2013, it has delivered over 2.3 million surprise boxes nationwide every month.
Each box is filled with hints for enjoying daily life, including carefully selected popular cosmetics and trendy miscellaneous goods designed in Paris. It is popular among women living in major cities as a "reward for oneself" and a "self-gift."
[Official HP] https://www.mylittlebox.jp/ Search for "My Little Box"
[Official Instagram] @my_little_box_japan #mylittlebox
[Official Goods Shop My Little Corner] mylittlecorner.jp Search for "My Little Corner"
[Inquiries regarding partnerships and collaborations] Mail : partner@mylittlebox.jp