My Best x DIME Special Edition "favlist" Featuring 77 People Including Kasumi Mori and Monaki, Revealing Their Favorite Items, to Be Released July 15 (Wed)

My best Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Toru Yoshikawa; hereinafter referred to as "My best"), which operates the product comparison service "My best," is pleased to announce the release of the special edition "favlist" in collaboration with "DIME," a business trend media from Shogakukan. This special edition, featuring the "favlist" service that gathers favorite items of professionals and celebrities, will be available nationwide at bookstores and online stores starting July 15, 2026 (Wed). A commemorative giveaway campaign will also be held on My best's official X account on the same day.

About "favlist"

Details: https://my-best.com/lists

"favlist" is a service that introduces favorite items operated by My best, with the concept of "The things loved by people you admire." Experts, creators, and celebrities active in various fields introduce their real-life favorite items and recommended products. By combining My best's long-cultivated expertise in product comparison and verification with the "truly loved items" of admired individuals and trusted professionals, we deliver new discoveries to users in their daily choices.

About the My best and DIME Collaboration Special Edition "favlist"

In collaboration with "DIME," the world of "favlist" has been compiled into a single volume. Featuring 77 professionals from various genres, including talents, models, hair and makeup artists, stylists, chefs, gadget critics, and appliance writers, this issue reveals their "truly recommended favorite items" ranging from beauty to appliances and gadgets. It is a book filled with "trusted recommendations from trusted people."

- Kasumi Mori's Beauty Feature

Kasumi Mori, who is gaining support not only as a talent but also as a new beauty icon, graces the cover. She introduces her beauty philosophy and favorite items that continue to update her personal best.

- "Life's Best Items" Chosen by 77 Professionals

Celebrities active in diverse fields, including Kasumi Mori, Monaki, Ami Kikuchi, Motomichi Hayami, Miina, Natsuko, Shinichi Wago, and Takuya Kajigaya, appear and reveal their "life's best items" that they actually continue to use. From the perspective of "why they choose that product," they introduce their real-life favorite items along with their philosophies on life and work.

- Other Highlights of the Magazine (Features)

- Monaki's "Must-Have" Items, Currently Exploding in Popularity!

- A Thorough Investigation of Popular Hair and Makeup Artists' Favorite Cosmetics

- What's in Their Pouches Revealed

- 10 Beauty Experts' Best Cosmetics by Season, etc.

- Special Feature: A Sneak Peek into My best's "Verification Lab"

Popular hair and makeup artist Kaori Nagai sneaks into My best's verification lab. She introduces the behind-the-scenes and mechanisms of product comparison and verification using over 50 testing devices.

<Overview>

- Title: favlist (DIME September Issue Special Edition)

- Release Date: July 15, 2026 (Wed)

- Publisher: Shogakukan

- Price: 1200 yen (tax included)

- Pages: 116 pages total

- Where to Buy: Nationwide bookstores and online stores

DIME Special Edition "favlist" Release Commemorative! Present Campaign Held on Official X

To commemorate the release of "favlist," a present campaign will be held on My best's official X account (@mybestcom), where a total of 6 lucky winners will receive recommended products chosen by Kasumi Mori, Ami Kikuchi, and Takuya Kajigaya, who are featured in the magazine.

<Overview>

- Application Period

July 15 (Wed) - July 21 (Tue) 23:59

- Prizes

1 Recommended by Kasumi Mori

"SK-II GenOptics Aura Essence" x 2 winners

2 Recommended by Ami Kikuchi

"Toffy Half Hot Sand Maker" x 2 winners

3 Recommended by Takuya Kajigaya

"Anker Nano Charging Station (7-in-1, 100W, Retractable USB-C Cable)" x 2 winners

- How to Apply

1 Follow the My best official X account (@mybestcom)

2 Quote repost the target post, including "#マイベスト" and the number of the desired product (1-3).

- Winner Announcement

Scheduled for July 22, 2026 (Wed)

*Winners will be announced on the My best official X account.

My best Co., Ltd.

With the mission to "realize the best selection experience using the internet," we develop and operate "My best," a product comparison service that is one of the largest in Japan, used by over 30 million unique users per month. We currently operate in 8 countries and regions besides Japan, aiming to realize the "best selection experience" and "change the world."

- Location: Sumitomo Fudosan Tsukiji Building, 7-17-1 Tsukiji, Chuo-ku, Tokyo

- Representative: Toru Yoshikawa

- Founded: October 2016

- Business Description: Operation of the product comparison service "My best," which compares and verifies products and services in all genres such as home appliances, daily necessities, cosmetics, and fashion, and supports users in making optimal choices.

- Corporate Site: https://my-best.com/company/

Product Comparison Service "My best"

"My best" is one of the largest product comparison services in Japan, specializing in the field of "selection." We provide recommended information on products and services based on thorough in-house verification and fair selection criteria based on expert opinions, supporting each individual's best "selection." In the future, by combining our extensive product database with user information, we aim to realize a personalized selection experience for each user, and to create a world where users can more easily find their personal best by using "Before you buy, My best."

- My best Official Site: https://my-best.com/

- My best Magazine: https://my-best.com/magazine

- My best Official X: https://x.com/mybestcom

- My best Official Instagram: https://www.instagram.com/mybestcom/

- My best Official TikTok: https://www.tiktok.com/@mybest_com

- My best Official YouTube: https://www.youtube.com/@mybest2760

- My best App: https://mybest.go.link/heG0k

- My best LINE Official Account Media: https://line.me/R/ti/p/%40oa-mybest