[Event Report] Consumer Behavior and Marketing Strategies in the AI Search Era: Mybest and Values Host Joint Seminar
Mybest, in collaboration with Values, held the first 'Mybest Data Lab' seminar. As AI search changes consumer behavior in the 'Zero-Click Era,' data shows that AI-driven users have higher purchase intent and complement comparison sites. Mybest plans to invest in primary data and enhance marketing strategies for the AI era.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 14:30
- 🔍 Collected: June 1, 2026 at 00:36 (106h 6m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 00:20 (23h 44m after Collected)
Mybest, operator of the product comparison service 'mybest,' held the first 'Mybest Data Lab' seminar on May 26th, titled 'Marketing Strategies for the AI Era and Consumer Comparison Processes,' in collaboration with Values, Inc.
The event addressed the challenges of the 'Zero-Click Era.' With the rapid adoption of generative AI, consumer information-gathering processes are shifting. According to Values' web behavior logs of 2.5 million users, while search engine traffic remains stable, the 'zero-click rate'—where users leave without clicking—has risen, particularly accelerating after March 2025 when Google expanded its 'AI Overviews.' This has led to a 'Great Decoupling' where impressions increase while clicks decrease.
Mybest's analysis of 30 million monthly users shows that while access volume may fluctuate, sales efficiency and reading completion rates are rising, indicating higher user quality. Users coming via AI tend to read content thoroughly before purchasing, suggesting they use mybest for 'final verification' after getting initial info from AI. The study also found that content involving experts and deep, comprehensive data is more likely to be cited by AI.
Values introduced the 'Butterfly Circuit' model, where consumers oscillate between 'exploring' and 'solidifying' their search motivations. The research highlights a complementary structure where AI handles the 'exploring' phase, and comparison sites like mybest handle the 'solidifying' (fact-checking) phase.
Moving forward, Mybest will continue to invest in primary information, establish itself as a trusted source for AI, and advance its advertising solutions through data utilization.
The event addressed the challenges of the 'Zero-Click Era.' With the rapid adoption of generative AI, consumer information-gathering processes are shifting. According to Values' web behavior logs of 2.5 million users, while search engine traffic remains stable, the 'zero-click rate'—where users leave without clicking—has risen, particularly accelerating after March 2025 when Google expanded its 'AI Overviews.' This has led to a 'Great Decoupling' where impressions increase while clicks decrease.
Mybest's analysis of 30 million monthly users shows that while access volume may fluctuate, sales efficiency and reading completion rates are rising, indicating higher user quality. Users coming via AI tend to read content thoroughly before purchasing, suggesting they use mybest for 'final verification' after getting initial info from AI. The study also found that content involving experts and deep, comprehensive data is more likely to be cited by AI.
Values introduced the 'Butterfly Circuit' model, where consumers oscillate between 'exploring' and 'solidifying' their search motivations. The research highlights a complementary structure where AI handles the 'exploring' phase, and comparison sites like mybest handle the 'solidifying' (fact-checking) phase.
Moving forward, Mybest will continue to invest in primary information, establish itself as a trusted source for AI, and advance its advertising solutions through data utilization.
FAQ
Is this trend applicable to the Taiwanese market?
Yes, the shift toward AI-driven search and the importance of high-quality, verifiable content are global trends also impacting the digital marketing landscape in Taiwan.