Introducing 'Kuikui' Plushie from the TV Anime 'Alya Sometimes Hides Her Feelings in Russian'!
Movic Co., Ltd. is releasing a new product from the TV anime 'Alya Sometimes Hides Her Feelings in Russian'. The 'Kuikui' is a sitting plushie of the character Alya with a bendable neck, perfect for fans. It will be available at Animate stores nationwide and online from around July 2026.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
## New 'Kuikui' Plushie of Alya from the TV Anime 'Alya Sometimes Hides Her Feelings in Russian'!
**Subtitle:** Movic Co., Ltd. will release new merchandise from the TV anime "Alya Sometimes Hides Her Feelings in Russian" at Animate stores nationwide, the Animate online store, and the Movic online store.
Based on the irresistibly heartwarming and romantic school-life comedy created by the duo of author Sunsunsun and illustrator Momoco.
New merchandise from this popular series is now being introduced.
Alya now comes in the form of a "Kuikui"! A "Kuikui" is a sitting plushie with a neck that can be bent 'kui-tto'. It will gaze up at you gently. You can place it on your desk at an angle where your eyes meet easily, or take it with you on outings to pose for photos... delivering a time of freedom and healing.
Pre-orders are now open at Animate stores nationwide, the Animate online store, and the Movic online store!
**Pre-order here:** https://www.movic.jp/shop/r/r102060_hy/
### New Product Information (Released by: Movic)
**Product Name:**
Kuikui (Plushie) / Alya
**Price:**
4,400 JPY (tax included)
**Size:**
Approx. 18cm
*Size may vary slightly by character.
**Specifications:**
Polyester
*Please note that there may be slight individual differences between products.
**Release Date:**
Scheduled for around July 24, 2026
*Images are for illustrative purposes. The actual product may differ.
*The release date and specifications of the product are subject to change, postponement, or cancellation due to various circumstances. We appreciate your understanding.
**Copyright:** ©Sunsunsun,Momoco/KADOKAWA/Alya-san Partners
**TV Anime 'Alya Sometimes Hides Her Feelings in Russian' Official Website:** https://roshidere.com/
**Movic:** https://www.movic.jp
**About Movic Co., Ltd.:**
Movic is a company within the Animate Group that provides dreams, joy, and excitement to users through a wide variety of content. Its operations include a that handles the comprehensive planning, production, and sales of character merchandise, as well as a that plans, produces, and sells trading cards, figures, and more for general retailers.
FAQ
What kind of product is 'Kuikui'?
It's a sitting plush toy of Alya from the anime 'Roshidere,' featuring a neck that can be bent ('kui') into a gentle, upward-gazing pose.
What is the price and release date?
The price is 4,400 JPY (tax included), and it is scheduled to be released around July 24, 2026.
Where can I buy it?
It is available for pre-order and purchase at Animate stores nationwide in Japan, as well as on the Animate and Movic online stores.