Murasaki Sports Co., Ltd. (Headquarters: Taito-ku, Tokyo; President: Yoichi Kanayama; hereinafter "Murasaki Sports") has signed a domestic licensee agreement with the global surf brand "Rip Curl" from Australia, and will commence full-scale expansion in the Japanese market from April 2026.

Under this agreement, Murasaki Sports will be solely responsible for Rip Curl's brand operation, product planning, distribution, and marketing in the Japanese market, promoting the rebuilding of brand value and market expansion under a new system.

【Background of the Agreement】

Rip Curl was founded in Australia in 1969 and has consistently led the evolution of surf culture through innovative wetsuit development and support for world-class athletes.

On the other hand, since its establishment in 1972, Murasaki Sports has supported Japan's action sports culture scene, focusing on action sports such as surfing, skateboarding, snowboarding, and BMX, with the concept of "designing connections through play."

The high affinity between Rip Curl's history and philosophy as a global brand and Murasaki Sports' accumulated knowledge of the domestic market and community foundation was recognized, leading to this licensee agreement.

【Official Japan Website】 https://ripcurl.jp/ The website features the brand's history, latest team rider information, and an e-commerce function handling the full lineup.

【About LIVE THE SEARCH Japan Tour】

To commemorate the brand's re-entry, a nationwide promotion tour will be held from Tuesday, April 21, 2026.

Owen Wright, a Tokyo Olympics bronze medalist and one of the most respected surfers in the world, will participate in this tour. In addition, Rip Curl JAPAN team riders Anon Matsuoka, Riki Sato, and Tamaharu Yoneyama, who are active in the top domestic scene, will join.

・Main activities: 〇Special surf session at Shizunami Surf Stadium 〇Fan events at Murasaki Sports stores in each area 〇Public sessions and interviews for media Through this tour, Rip Curl's core concept of "The Search (the spirit of seeking unknown waves)" will be shared with Japanese users as a real experience.

【Future Developments】 From the 2026 Spring/Summer season, the following categories will be sequentially rolled out:

・Product categories: Surf apparel, accessories, wetsuits, board shorts, rash guards ・Sales channels: Rip Curl Japan official WEB, Murasaki Sports stores nationwide, Murasaki Sports official online store, and authorized dealers

Going forward, we will strengthen the development of Japan-exclusive products, foster the next generation of young riders, and provide brand experiences through digital content, creating a new surf culture in Japan.

【About Rip Curl】

Founded in 1969 in Torquay, the surf city of Victoria, Australia. A global surf brand that continues to support surfers worldwide with the concept of "THE SEARCH." Through hosting events like the "Rip Curl Pro" held at the sacred Bells Beach near its birthplace, it continues to pursue the world's best surf performance.

【About Murasaki Sports】

Company Name: Murasaki Sports Co., Ltd. Headquarters: 7-14-5 Ueno, Taito-ku, Tokyo 110-0005 Established: June 1972 Representative Director: Yoichi Kanayama Business Activities: Planning, import, and sales of action sports products, planning and operation of sports events, etc.

Mission: "Designing connections through play," RIDE LIFE's founding production company.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: Rip Curl