Murasaki Sports Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director and President: Yoichi Kanayama; hereinafter "Murasaki Sports") announced on April 1, 2026, the signing of a brand contract between its action sports brand "THREEWEATHER," for which the company is the brand holder, and professional BMX athlete Rimu Nakamura, who competed in the Tokyo and Paris Olympics and is expected to perform well in the upcoming Los Angeles Olympics.

Accompanying this contract, Murasaki Sports will begin developing an original BMX frame with Rimu Nakamura, conceptualized with a design optimized for Japanese riders to meet world-class performance standards.

**[Background of the Contract]** Since its establishment, Murasaki Sports has upheld the mission of "designing connections through play," fostering next-generation culture and communities through action sports such as skateboarding, surfing, snowboarding, and BMX.

"THREEWEATHER," developed as a brand holder, is a "RIDE LIFE"-proposing brand that combines the functionality of action sports with designs that blend into daily life. It develops products for all people who enjoy board sports culture as a lifestyle, not just competitors.

Nakamura Rimu's attitude, continuously challenging on the world stage as a contracted athlete, and his style, which has a strong presence in both street and competition, showed high affinity with the brand image that "THREEWEATHER" aims for, leading to this contract.

**[About Original Frame Development]** In the original frame development project starting now, products will be jointly developed by reflecting Rimu Nakamura's practical feedback, focusing on the following: 1) Durability and lightness to meet world-class performance standards 2) Stability and maneuverability at a competition level 3) Design optimized for the feel of Japanese riders

This is not just a signature model, but a project where a top athlete and a brand seriously create a "real product to compete in the world."

**■Comment from Rimu Nakamura** "I am very happy to be able to participate in a project that can give shape to my ideals. I am incorporating my feelings, which I have ridden with for 20 years, into this frame. I hope that many people will ride this bicycle and achieve great success in the world."

**[Future Developments]** This project will not only involve product development but also aim to create a brand that transcends "competition" and "culture" through the following measures.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership