ReFa Announces Expansion of 'ReFa LOCK OIL LUXE' Sales to Hair Salons

MTG Co., Ltd. has announced that its beauty brand 'ReFa' will expand the sales channels for 'ReFa LOCK OIL LUXE'—the fourth product under the 'ReFa BEAUTY SHOWCASE' project—to hair salons nationwide, starting sequentially from June 2026. The product has been on presale at ReFa GINZA since January 28, 2026.

Following the popularity of the original ReFa LOCK OIL, which introduced the novelty of using oil before ironing to protect hair from heat damage while locking in style, 'ReFa LOCK OIL LUXE' elevates styling, hair care, and fragrance to a new level. It features MTG's proprietary 'Tsubaki-lactone' and 'Triple Keratin' to refine hair density, delivering beautiful luster and light, manageable hair. This expansion was decided as the product embodies the potential of this project to push the boundaries of beauty achieved through hair care. The project plans to continue rolling out new products sequentially, with further details to be announced.

*1 Tsubaki-γ-lactone (hair conditioning agent)
*2 Hydrolyzed Keratin (Cashmere Goat), Lauryldimonium Hydroxypropyl Hydrolyzed Keratin (Wool), Isostearoyl Hydrolyzed Keratin (Wool) (moisturizing agent)

■ Product Overview

Product Name: ReFa LOCK OIL LUXE
Price: 8,470 JPY (including tax)
Content: 80mL
Release Date: January 28, 2026 (Wed)
Sales: Presale started at ReFa GINZA on Jan 28; sequential rollout at hair salons nationwide starting in June.

■ About 'ReFa BEAUTY SHOWCASE'

ReFa BEAUTY SHOWCASE is a project proposing new beauty standards for hair care. From the perspective of total hair care, it offers diverse beauty and experiential value through new products, color variations, and various content. By helping users find their own style and creating exciting beauty experiences, the project aims to enrich daily hair care and expand its possibilities.