ReFa BEAUTY SHOWCASE Phase 3: Expanding New Color Options for Popular Hair Care Items Including Hair Irons with Over 3 Million Units Shipped - Proposing New Beauty Through Color

MTG Co., Ltd. (Headquarters: Nagoya, Aichi; President: Tsuyoshi Matsushita)'s beauty brand 'ReFa' is pleased to announce that as the third phase of the new project 'ReFa BEAUTY SHOWCASE,' it will sequentially release new color variations centered on its popular existing products.

This third phase of color development was born under the brand's newly proposed worldview of hair care beauty, featuring three colors with distinct charms: M Pink, M Mint Green, and M Purple.

Furthermore, the project plans to continue product development in the future. Some products are scheduled for pre-release at the flagship store 'ReFa GINZA' and the member service 'Club Aira.' Details will be announced sequentially in the future.

*Cumulative shipment volume of ReFa hair irons from October 2019 to September 2025.

Scheduled Products

- 'ReFa BEAUTECH DRYER SMART W' - 'ReFa STRAIGHT IRON PRO' - 'ReFa FINGER IRON ST' - 'ReFa DRY ME' - 'ReFa MARQUISE COMPACT' - 'ReFa HEART MIRROR TWIN'

About 'ReFa BEAUTY SHOWCASE'

ReFa BEAUTY SHOWCASE is a project that proposes new beauty in hair care. From a total hair care perspective, it suggests diverse beauty and experiential value through various items and content, including new products and color variations. By helping users find their own style while having fun, increasing their mood every time they hold a product, and bringing excitement every time they use it, the project aims to create new beauty experiences that enrich daily hair care and expand the possibilities of hair care.

<'ReFa BEAUTY SHOWCASE' Special Site> https://www.refa.net/beauty_showcase/

About 'ReFa' Brand

ReFa is a beauty brand that proposes new beauty habits beyond existing frameworks under the theme of 'VITAL BEAUTY.' We find joys of beauty yet unseen, transcending time, place, and even gender, to expand possibilities.

<'ReFa' Brand Site> http://www.refa.net/

====================

About MTG Co., Ltd.

MTG holds 'VITAL LIFE' as its business vision and develops brands, products, and services in the fields of BEAUTY and HEALTH to realize healthy, beautiful, and vibrant lives for people around the world.

<MTG Corporate Site> https://www.mtg.gr.jp/