MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; Representative Director and President: Tsuyoshi Matsushita)'s beauty brand 'ReFa' announces that it will sequentially release color variations, primarily for existing popular products, as the first phase of its new project "ReFa BEAUTY SHOWCASE."
"ReFa BEAUTY SHOWCASE" is a project that proposes new beauty in haircare, and it will be developed through various contents in the future. As ReFa MUSE, we welcome the three-member unit "MISAMO," consisting of Japanese members MINA, SANA, and MOMO from the globally popular girl group "TWICE," who have endorsed this initiative. Together, we will pursue and disseminate new beauty in haircare through various contents.
This first color expansion was born under the brand's newly established worldview of beauty in haircare, featuring a lineup of three colors, M-Pink, M-Mint Green, and M-Purple, each possessing different charms. Furthermore, this project plans to continuously expand its product offerings in the future. Some products are scheduled for pre-sale at the flagship store "ReFa GINZA" and the member-exclusive service "Club Aira." Details will be announced sequentially in the future.
Scheduled Products (Partial Excerpt) - "ReFa HEART BRUSH" - "ReFa HEART COMB Aira" - "ReFa HEART MIRROR" and others
*Scheduled to be released for all 7 products
About the ReFa Brand ReFa is a beauty brand that proposes new beauty habits to customers, going beyond existing frameworks, under the theme of "VITAL BEAUTY." It discovers unseen joys of beauty and expands possibilities, transcending time, place, and even gender.
<ReFa Brand Site> https://www.refa.net/
About MTG Co., Ltd. MTG upholds "VITAL LIFE" as its business vision and develops brands, products, and services in the BEAUTY and HEALTH domains to realize healthy, beautiful, and vibrant lives for people worldwide.
<MTG Corporate Site> https://www.mtg.gr.jp/
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: ReFa HEART BRUSH / ReFa HEART COMB Aira