MISAMO Appointed as 'ReFa MUSE' for ReFa's Haircare Category; New Project 'ReFa BEAUTY SHOWCASE with MISAMO' Launched
ReFa has appointed TWICE's MISAMO as the 'ReFa MUSE' for its haircare category, launching a new beauty showcase project to expand its brand presence globally.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 18:00
- 🔍 Collected: April 8, 2026 at 09:30
- 🤖 AI Analyzed: April 20, 2026 at 17:29 (295h 59m after Collected)
The beauty brand "ReFa", developed by MTG Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture; President: Tsuyoshi Matsushita), has appointed "MISAMO", a three-member unit consisting of Japanese members MINA, SANA, and MOMO from the globally popular girl group "TWICE", as the "ReFa MUSE" for its haircare category, effective Wednesday, April 8, 2026.
In addition, we have launched a new project "ReFa BEAUTY SHOWCASE with MISAMO" and unveiled the special website and key visuals for the first time.
Special site: https://www.refa.net/beauty_showcase/
## Background of Appointing MISAMO
The sophisticated presence of the three members of MISAMO and their attitude of constantly transmitting new charms resonate deeply with ReFa's dedication to creating one-of-a-kind products and its philosophy of beauty as a brand. Their attitude of valuing haircare in their daily lives also overlaps with ReFa's values.
By appointing MISAMO as the "ReFa MUSE" for the haircare category this time, we will broadcast the new worldview of beauty proposed by ReFa both domestically and internationally, while further enhancing our value as a haircare brand with a unique presence.
## About the New Project "ReFa BEAUTY SHOWCASE with MISAMO"
Under the theme of "VITAL BEAUTY", ReFa is a beauty brand that proposes new beauty habits transcending existing boundaries. Our brand mission is to discover unseen joys of beauty that transcend time, place, and even gender boundaries, and to expand those possibilities.
This project, "ReFa BEAUTY SHOWCASE with MISAMO", will be rolled out as the largest beauty collection in ReFa's history. By combining ReFa's cultivated dedication to beauty with MISAMO's sophisticated presence and expressive power, we will pursue a new beauty in haircare.
In addition, we have launched a new project "ReFa BEAUTY SHOWCASE with MISAMO" and unveiled the special website and key visuals for the first time.
Special site: https://www.refa.net/beauty_showcase/
## Background of Appointing MISAMO
The sophisticated presence of the three members of MISAMO and their attitude of constantly transmitting new charms resonate deeply with ReFa's dedication to creating one-of-a-kind products and its philosophy of beauty as a brand. Their attitude of valuing haircare in their daily lives also overlaps with ReFa's values.
By appointing MISAMO as the "ReFa MUSE" for the haircare category this time, we will broadcast the new worldview of beauty proposed by ReFa both domestically and internationally, while further enhancing our value as a haircare brand with a unique presence.
## About the New Project "ReFa BEAUTY SHOWCASE with MISAMO"
Under the theme of "VITAL BEAUTY", ReFa is a beauty brand that proposes new beauty habits transcending existing boundaries. Our brand mission is to discover unseen joys of beauty that transcend time, place, and even gender boundaries, and to expand those possibilities.
This project, "ReFa BEAUTY SHOWCASE with MISAMO", will be rolled out as the largest beauty collection in ReFa's history. By combining ReFa's cultivated dedication to beauty with MISAMO's sophisticated presence and expressive power, we will pursue a new beauty in haircare.