"I started remote work, but I'm only doing simple tasks like data entry and my unit price isn't increasing." "I'm interested in web skills, but what should I do to earn money?"

Amidst a growing number of women seeking new ways of working, there's a segment significantly boosting their market value by using the free design tool "Canva" as a weapon, even without special design skills.

Ms.Academy, a career community for women, conducted a "Survey on the Utilization of Design Tools and Unit Price Improvement" targeting 100 women who are earning continuous income through remote work.

This survey thoroughly analyzes the specific "success routes" of remote workers: "what job types they choose," "what they use Canva for," and "how they increase their unit price" among those who are actually earning money using Canva.

We have gathered data useful for inexperienced women who want to step up their web skills, so please refer to it.

Survey Summary

* [Job Types] A combination with non-designer roles such as "writing, SNS management, online secretary" is mainstream. * [Usage] Not original designs, but "SNS images" and "diagrams/documents" are in demand. * [Unit Price UP] Taking over tedious client tasks leads to 1.5 to 2 times the hourly wage. * [Tools Used] No professional tools required. The majority of respondents complete tasks with "Canva only."

[Asked 100 people] Attribute data of remote workers aiming for unit price improvement

This survey was conducted on 100 women who are working remotely using Canva.

Respondents are mostly in their 20s to 40s, with 30s (45%) being the center, and more than half (53%) are women raising children (including pregnant women).

The average current monthly income from remote work is "less than 10,000 yen (41%)" and "10,000 to 30,000 yen (25%)," with 84% of the total earning less than 50,000 yen per month.

This reveals the realistic situation of women who are struggling to "somehow increase their unit price" and "step up from their current income" while managing childcare and household chores in their spare time.

[Job Type Analysis] What kind of "professionals" are those earning with Canva?

Those who are increasing their unit price using Canva are not necessarily bound by the title of "web designer."

Many respondents are increasing their skills and unit price by adding Canva to their base job types, such as the following:

| Job Type (Percentage) | Base Task | Added Value with Canva | | :-------------------- | :---------------- | :----------------------------------- | | Web Writer (43%) | Article writing | + Eye-catching images | | SNS Operation Agent (35%) | Post creation | + Post images/Stories creation | | Graphic Design (34%) | Banner/Flyer creation | + Delivery of shared links editable by the client | | Web Production (16%) | HP/LP production | + Material creation | | Secretary/Admin Agent (12%) | Data entry/Document creation | + Diagramming/Slide design |

Thus, a characteristic of people who perform tasks using Canva is that they differentiate themselves from rivals by utilizing Canva as added value for practical work such as "text-handling jobs," "administrative tasks," or "web production."

Also, even those whose profession is design handle practical creations such as "banners and flyers," providing ease of operation where clients can quickly modify text and photos themselves after delivery.

In other words, they are not competing with unique artistic sense, but rather leveraging usability in the field as their strength.

[Usage Analysis] What exactly are they creating?

"Design" may seem like a high hurdle, but looking at the deliverables they create in practice, the reality of the required skills becomes clear.

1st place: Creation of SNS (Instagram, etc.) post images and stories (70%)

2nd place: Creation of banner ads and header images (47%)

3rd place: Creation of personal portfolios and sales materials (35%)

4th place: Creation of printed materials such as business cards and flyers (32%)

5th place: Creation of diagrams for proposals, reports, and manuals (30%)

It is clear that what clients are looking for is not original artwork created from scratch, but practical creatives consumed daily in business, such as "easy-to-view images on SNS" and "diagrams that convey content at a glance."

[Tips for Unit Price UP] "+Canva" to your current work can increase your income!?

When asked if there was a change in project unit price or hourly wage by combining Canva, 56% answered "unit price increased," and 10% answered "led to continuous requests."

Furthermore, specifically...

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Organizations: Canva / Ms.Academy
  • Products / services: Canva