Ito Seika's 'Tart Series' Celebrates 20th Anniversary with Events
Key facts
- Ito Seika's 'Tart Series' Celebrates 20th Anniversary with Events
- Ito Seika's popular 'Strawberry Tart' and 'Blueberry Tart' marked their 20th anniversary in 2026. To express gratitude to customers, the company is holding a series of commemorative sampling events at various venues, including flower festivals and professional soccer matches. The products have remained a favorite for their moist texture and fresh jam flavor since their 2006 debut.
- Source: PR Times
- Date: March 28, 2026
Direct answer
Ito Seika's popular 'Strawberry Tart' and 'Blueberry Tart' marked their 20th anniversary in 2026. To express gratitude to customers, the company is holding a series of commemorative sampling events at various venues, including flower festivals and professional soccer matches. The products have remained a favorite for their moist texture and fresh jam flavor since their 2006 debut.
- Citation
- Ito Seika's 'Tart Series' Celebrates 20th Anniversary with Events (March 28, 2026), PR Times
- Source
- PR Times
- Date
- March 28, 2026
Ito Seika's popular 'Strawberry Tart' and 'Blueberry Tart' marked their 20th anniversary in 2026. To express gratitude to customers, the company is holding a series of commemorative sampling events at various venues, including flower festivals and professional soccer matches. The products have remained a favorite for their moist texture and fresh jam flavor since their 2006 debut.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:32
- 🔍 Collected: March 28, 2026 at 21:59 (21h 26m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 02:37 (412h 37m after Collected)
Ito Seika Co., Ltd. (Headquarters: Kita-ku, Tokyo; President and CEO: Keisuke Yamazaki; hereinafter "Ito Seika") is pleased to announce that the "Strawberry Tart" and "Blueberry Tart" sold by the company celebrated their 20th anniversary in 2026. We would like to express our heartfelt gratitude to our many customers for their patronage over the years.
Product Name (Left): Strawberry Tart
JAN Code: 49010501333020
Content: 8 pieces (individually wrapped)
Suggested Retail Price: Open price
Sales Area: Nationwide
Product Name (Right): Blueberry Tart
JAN Code: 4901050136458
Content: 8 pieces (individually wrapped)
Suggested Retail Price: Open price
Sales Area: Nationwide
Since their launch in 2006, the "Strawberry Tart" and "Blueberry Tart" have been loved by many customers for their moist tart dough and fresh jam flavor. While maintaining the delicious taste that has remained unchanged since the launch, we have continued to make improvements to suit the times, earning the support of customers across a wide range of generations for many years.
Reaching this 20-year milestone is a testament to the support of our customers, our retail partners, and all those involved. Moving forward, we will continue to strive to create products that spark "smiles and memories" for our customers, and deliver "unchanging deliciousness" and "exciting taste" to even more people.
We appreciate your continued support for Ito Seika's "Strawberry Tart" and "Blueberry Tart."
Various events are being planned as part of the 20th-anniversary promotion.
1. Special Projects Aligned with the Flower Season
As an initiative aligned with the flower season, we will be sampling our "flower-shaped" tarts, which are one of the key features of Ito Seika's tarts.
(1) March 28 (Sat) and 29 (Sun), 2026, from 10:00 AM
Special booth inside the "Okazaki Cherry Blossom Festival" venue, 5,000 pieces per day for visitors.
Venue: Okazaki Castle Park and its surrounding areas, including the Oto River and Iga River.
(2) April 4 (Sat) and 5 (Sun), 2026, from 10:00 AM
Inside the "Ueno Sakura Festa" venue, Shinobazu Renmi Square (Renmi Deck), 10,000 pieces per day for passersby.
Venue: Ueno Onshi Park, Shinobazu Renmi Square (Renmi Deck)
(3) April 25 (Sat) and 26 (Sun), 2026, from 10:00 AM
Special booth inside the "Osaka Maishima Seaside Park Nemophila Festival" venue, 5,000 pieces per day for visitors.
Venue: Osaka Maishima Seaside Park
* Events may be cancelled without notice due to severe weather, etc.
* Distribution will end once the daily supply runs out.
2. Collaboration with a Regional Professional Soccer Team
We will be conducting sampling at the home stadium (K's Denki Stadium) of "Mito HollyHock," a professional soccer team in Ibaraki Prefecture, where Ito Seika has a production base.
(1) April 4, 2026 (Sat), from around 10:00 AM
Mito HollyHock vs. Kashima Antlers match
Distributed to the first 3,000 visitors, one per person.
(2) May 2026
Scheduled for distribution at a Mito HollyHock home game.
* Events may be cancelled without notice due to severe weather, etc.
* Distribution will end once the daily supply runs out.
We will continue to plan events that allow us to have direct contact with consumers in the future.
We appreciate your continued support for the "Strawberry Tart" and "Blueberry Tart."
[Package from the 2006 launch]
The developer's wish at the time was to place tarts that looked like they came from a specialty shop onto the shelves of retail stores. The packaging is filled with these sentiments.
[Package around 2010]
The shape of the tart dough was changed from round to flower-shaped to allow customers to experience more of a specialty shop tart feel.
Ito Seika Co., Ltd. Company Overview
[Headquarters Location] Tabata ASUKA Tower 8F, 6-1-1 Tabata, Kita-ku, Tokyo 114-0014
[President and CEO] Keisuke Yamazaki
[Established] August 12, 1952
[Capital] 100 million yen
[Business Purpose] Manufacturing and sales of cookies and biscuits
[Number of Employees] 227
[Corporate Website] https://www.mr-ito.jp/
Product Name (Left): Strawberry Tart
JAN Code: 49010501333020
Content: 8 pieces (individually wrapped)
Suggested Retail Price: Open price
Sales Area: Nationwide
Product Name (Right): Blueberry Tart
JAN Code: 4901050136458
Content: 8 pieces (individually wrapped)
Suggested Retail Price: Open price
Sales Area: Nationwide
Since their launch in 2006, the "Strawberry Tart" and "Blueberry Tart" have been loved by many customers for their moist tart dough and fresh jam flavor. While maintaining the delicious taste that has remained unchanged since the launch, we have continued to make improvements to suit the times, earning the support of customers across a wide range of generations for many years.
Reaching this 20-year milestone is a testament to the support of our customers, our retail partners, and all those involved. Moving forward, we will continue to strive to create products that spark "smiles and memories" for our customers, and deliver "unchanging deliciousness" and "exciting taste" to even more people.
We appreciate your continued support for Ito Seika's "Strawberry Tart" and "Blueberry Tart."
Various events are being planned as part of the 20th-anniversary promotion.
1. Special Projects Aligned with the Flower Season
As an initiative aligned with the flower season, we will be sampling our "flower-shaped" tarts, which are one of the key features of Ito Seika's tarts.
(1) March 28 (Sat) and 29 (Sun), 2026, from 10:00 AM
Special booth inside the "Okazaki Cherry Blossom Festival" venue, 5,000 pieces per day for visitors.
Venue: Okazaki Castle Park and its surrounding areas, including the Oto River and Iga River.
(2) April 4 (Sat) and 5 (Sun), 2026, from 10:00 AM
Inside the "Ueno Sakura Festa" venue, Shinobazu Renmi Square (Renmi Deck), 10,000 pieces per day for passersby.
Venue: Ueno Onshi Park, Shinobazu Renmi Square (Renmi Deck)
(3) April 25 (Sat) and 26 (Sun), 2026, from 10:00 AM
Special booth inside the "Osaka Maishima Seaside Park Nemophila Festival" venue, 5,000 pieces per day for visitors.
Venue: Osaka Maishima Seaside Park
* Events may be cancelled without notice due to severe weather, etc.
* Distribution will end once the daily supply runs out.
2. Collaboration with a Regional Professional Soccer Team
We will be conducting sampling at the home stadium (K's Denki Stadium) of "Mito HollyHock," a professional soccer team in Ibaraki Prefecture, where Ito Seika has a production base.
(1) April 4, 2026 (Sat), from around 10:00 AM
Mito HollyHock vs. Kashima Antlers match
Distributed to the first 3,000 visitors, one per person.
(2) May 2026
Scheduled for distribution at a Mito HollyHock home game.
* Events may be cancelled without notice due to severe weather, etc.
* Distribution will end once the daily supply runs out.
We will continue to plan events that allow us to have direct contact with consumers in the future.
We appreciate your continued support for the "Strawberry Tart" and "Blueberry Tart."
[Package from the 2006 launch]
The developer's wish at the time was to place tarts that looked like they came from a specialty shop onto the shelves of retail stores. The packaging is filled with these sentiments.
[Package around 2010]
The shape of the tart dough was changed from round to flower-shaped to allow customers to experience more of a specialty shop tart feel.
Ito Seika Co., Ltd. Company Overview
[Headquarters Location] Tabata ASUKA Tower 8F, 6-1-1 Tabata, Kita-ku, Tokyo 114-0014
[President and CEO] Keisuke Yamazaki
[Established] August 12, 1952
[Capital] 100 million yen
[Business Purpose] Manufacturing and sales of cookies and biscuits
[Number of Employees] 227
[Corporate Website] https://www.mr-ito.jp/
FAQ
What anniversary did Ito Seika's Strawberry Tart celebrate in 2026?
Ito Seika's Strawberry Tart celebrated its 20th anniversary in 2026.
Which Ito Seika product launched in 2006 features fresh jam flavor and moist texture?
The Ito Seika Strawberry Tart launched in 2006 features fresh jam flavor and moist texture.
Where did Ito Seika hold commemorative events for the Blueberry Tart's 20th anniversary in 2026?
Ito Seika held commemorative events for the Blueberry Tart at flower festivals and soccer matches in 2026.
How many years had passed since the Blueberry Tart's debut as of 2026?
As of 2026, 20 years had passed since the Ito Seika Blueberry Tart's debut.
What year did Ito Seika first release the Strawberry Tart and Blueberry Tart?
Ito Seika first released the Strawberry Tart and Blueberry Tart in 2006.