Aww Fully Renews Signature Suitcase and Launches New Models with Front-Opening and Expandable Functions

The travel lifestyle brand Aww will renew its signature suitcase models and release them starting Wednesday, June 17, 2026.

This renewal pursues functionality tailored not only for ease of mobility but also for organizing and managing luggage at destinations. It features a front-opening design, detachable dividers, expandable space, and a caster lock function to ensure smoother packing, unpacking, and carrying.

Additionally, the body shell incorporates recycled polycarbonate derived from post-consumer products and factory waste. It represents an evolution that combines high functionality and environmental care, enabling users to enjoy their travels more freely.

Product Features

Front-opening design for quick access to essentials The large front-opening compartment allows easy access to necessities at airports, stations, or hotels without having to open the entire suitcase. The interior includes mesh pockets for organizing small items and gadgets. The S size features a dedicated PC compartment, ideal for business trips and work on the go.

Detachable interior dividers ready for use at destinations The interior features removable dividers that can be hung using the included hooks, reducing the effort of unpacking and helping keep smaller items organized during your stay.

Expandable space and side hooks for extra luggage Equipped with an expansion function to accommodate extra luggage bought on trips. Opening the zipper expands the depth, increasing the capacity from 36L to 41L for the S size and from 75L to 85L for the M size. A side hook is also included to hang shopping bags, supporting easier transport. *Note: When expanded, the S size may exceed airline carry-on size regulations.

Quiet double wheels and caster locks for smooth transit The wheels feature 360-degree rotating double casters manufactured by the Japanese components manufacturer HINOMOTO. Excellent quietness and smooth rolling support comfortable movement on various surfaces including airports, stations, and cobblestones. A caster lock feature prevents the suitcase from rolling away on trains or slopes.

Minimalist form and nuance colors While incorporating a front-opening design, the suitcase boasts a clean, minimalist form. Soft curves and nuance colors create a design that blends naturally into both travel and everyday settings.

Eco-friendly recycled polycarbonate The body shell uses recycled polycarbonate from post-consumer products and manufacturing waste, prioritizing environmental impact reduction without compromising lightness and durability.

Product Details Product Name: Aww Front-Opening Suitcase Colors: Off White / Purple Gray / Black / Green

S Size Price: 45,100 JPY (tax included) Dimensions: W 35cm x D 25cm x H 54cm Weight: 3.6kg Capacity: 36L - 41L

M Size Price: 55,000 JPY (tax included) Dimensions: W 46cm x D 29cm x H 67cm Weight: 4.9kg Capacity: 75L - 85L

Pop-Up Event to Commemorate the Launch A pop-up event will be held to celebrate the launch of the new suitcases. Visitors can view Aww's latest products in person and receive exclusive pop-up benefits.

[Event Period] Wednesday, June 17, 2026 - Sunday, June 28, 2026

[Location] Yokomori Building 1F, 1-29-4 Hatagaya, Shibuya-ku, Tokyo hebeerryk! wineshop / Sedai Coffee

[Purchase Benefit] Customers purchasing a suitcase or a cactus leather boston bag during the pop-up event will receive a free compression packing cube (L size). *Available in limited quantities, while stocks last.

[About Aww] Aww is a travel lifestyle brand proposing exciting journeys, offering items that make travel more comfortable and free. As part of its commitment to supporting sustainable travel, the brand runs the "Aww Recycle Program," which collects unwanted suitcases for reuse. Aww Official Online Store: https://aww-travel.com/ Instagram: @awwtravel_official

[Inquiries] Moved Inc. Contact: Sasaki Email: pr@movedinc.com Tel: 050-68