mov Inc. (Representative Director: Makoto Watanabe, Head Office: Shibuya-ku, Tokyo), operator of the leading inbound business media 'Honichi Lab' and the centralized store traffic platform 'Kutikomi Com', has released a proprietary 'Review Analysis Report' based on recent review data.

Survey Overview Subject: 59 'Comfort Hotel' facilities Resources: Publicly available reviews from Google Maps Period: May 22, 2025 – May 21, 2026 Total reviews: 6,313 (including 1,994 foreign language reviews) Methodology: Proprietary analysis using 'Kutikomi Com' (Inbound Option), a platform designed to turn review sites into more sales.

Survey Findings Average rating for 'Comfort Hotel' is 4.15. The average review rating for the last year was 4.15, with 107 reviews per location. The breakdown of ratings showed 46.4% were 5-star and 32.7% were 4-star.

High-rated keywords in the 'Dining' category: The most frequently appearing keyword was 'Breakfast' (2,264 mentions, 72% positive rate), followed by 'Hotel' (1,772 mentions, 67% positive rate). Both achieved high positive rates, indicating that 'Breakfast' is a core appreciation point for the brand.

'Kutikomi Com' is a centralized platform for store customer attraction that helps turn domestic and international review sites into sales. It supports store improvements using review analysis data, increases customer visits from Google Maps and review sites, and reduces the time required for updating store information across multiple sites.

FACT BOX

  • Source: PR TIMES
  • Category: Survey