[Held on 6/5, 8, 10] New Standard for Foreign Influencer Utilization: Introducing 'trial JAPAN' to Create Store Sales and Pre-trip Demand Simultaneously

mov Inc. (CEO: Makoto Watanabe, HQ: Shibuya-ku, Tokyo), which operates the industry-leading inbound business media 'Honichi Lab' and the store attraction platform 'Kuchikomi-com', will hold online seminars for brand managers and advertising agencies on June 5th, 8th, and 10th. Participation is free.

In this webinar, we will introduce the mechanism and application of 'trial JAPAN,' a self-sampling platform designed as a new influencer strategy for inbound customer attraction. The content is tailored for those who want to utilize influencers for inbound measures or reduce the cost and effort of existing campaigns.

Key Seminar Points - Understand the system that eliminates labor for 'selection, shipping, and management' of foreign influencers. - Understand the differences between trial JAPAN's self-sampling and general influencer strategies. - Gain a concrete image of operations to increase brand recognition with low cost and continuous execution.

Agenda 1. Review of the latest inbound market trends for 2026. 2. Understanding the purchasing behavior of foreign visitors to Japan. 3. Why utilizing foreign influencers is crucial now. 4. Mechanism and three characteristics of trial JAPAN. 5. Differences from general influencer strategies and steps for introduction.

Speaker Profile Teppei Kawanishi (mov Inc. / Honichi Lab, Presidential Office) Since 2014, he led the launch and promotion of a Wi-Fi application for foreign visitors at a major telecommunications carrier, growing it to over 2 million downloads. He has conducted big data seminars using GPS data for local governments. He has been in charge of trial JAPAN since 2025 and served as an external expert for the Japan Tourism Agency (2020-2023).