[Held on 6/5, 8, 10] New Standard for Foreign Influencer Utilization: Introducing 'trial JAPAN' to Create Store Sales and Pre-trip Demand Simultaneously
mov Inc. will host free online seminars in June introducing 'trial JAPAN,' a new service that reduces the effort of utilizing foreign influencers for inbound marketing. The sessions will cover the latest inbound trends, automated selection/shipping systems, and low-cost brand awareness methods.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 19:00
- 🔍 Collected: May 25, 2026 at 10:31
- 🤖 AI Analyzed: May 28, 2026 at 14:12 (75h 40m after Collected)
mov Inc. (CEO: Makoto Watanabe, HQ: Shibuya-ku, Tokyo), which operates the industry-leading inbound business media 'Honichi Lab' and the store attraction platform 'Kuchikomi-com', will hold online seminars for brand managers and advertising agencies on June 5th, 8th, and 10th. Participation is free.
In this webinar, we will introduce the mechanism and application of 'trial JAPAN,' a self-sampling platform designed as a new influencer strategy for inbound customer attraction. The content is tailored for those who want to utilize influencers for inbound measures or reduce the cost and effort of existing campaigns.
## Key Seminar Points
- Understand the system that eliminates labor for 'selection, shipping, and management' of foreign influencers.
- Understand the differences between trial JAPAN's self-sampling and general influencer strategies.
- Gain a concrete image of operations to increase brand recognition with low cost and continuous execution.
## Agenda
1. Review of the latest inbound market trends for 2026.
2. Understanding the purchasing behavior of foreign visitors to Japan.
3. Why utilizing foreign influencers is crucial now.
4. Mechanism and three characteristics of trial JAPAN.
5. Differences from general influencer strategies and steps for introduction.
## Speaker Profile
Teppei Kawanishi (mov Inc. / Honichi Lab, Presidential Office)
Since 2014, he led the launch and promotion of a Wi-Fi application for foreign visitors at a major telecommunications carrier, growing it to over 2 million downloads. He has conducted big data seminars using GPS data for local governments. He has been in charge of trial JAPAN since 2025 and served as an external expert for the Japan Tourism Agency (2020-2023).
In this webinar, we will introduce the mechanism and application of 'trial JAPAN,' a self-sampling platform designed as a new influencer strategy for inbound customer attraction. The content is tailored for those who want to utilize influencers for inbound measures or reduce the cost and effort of existing campaigns.
## Key Seminar Points
- Understand the system that eliminates labor for 'selection, shipping, and management' of foreign influencers.
- Understand the differences between trial JAPAN's self-sampling and general influencer strategies.
- Gain a concrete image of operations to increase brand recognition with low cost and continuous execution.
## Agenda
1. Review of the latest inbound market trends for 2026.
2. Understanding the purchasing behavior of foreign visitors to Japan.
3. Why utilizing foreign influencers is crucial now.
4. Mechanism and three characteristics of trial JAPAN.
5. Differences from general influencer strategies and steps for introduction.
## Speaker Profile
Teppei Kawanishi (mov Inc. / Honichi Lab, Presidential Office)
Since 2014, he led the launch and promotion of a Wi-Fi application for foreign visitors at a major telecommunications carrier, growing it to over 2 million downloads. He has conducted big data seminars using GPS data for local governments. He has been in charge of trial JAPAN since 2025 and served as an external expert for the Japan Tourism Agency (2020-2023).
FAQ
セミナーの開催日はいつですか？
6月5日、8日、10日の計3回開催されます。いずれも同一の内容です。
「trial JAPAN」とはどのようなサービスですか？
外国人インフルエンサーへの商品サンプリングにおいて、インフルエンサーの選定・発送・管理の工数を削減し、低コストでブランド認知を高めるセルフサンプリングプラットフォームです。
セミナーの参加対象者は誰ですか？
メーカー・ブランドの担当者、およびクライアントへのインバウンドプロモーション提案を強化したい広告代理店・支援会社の方々です。
セミナーではどのような内容が話されますか？
2026年最新のインバウンド市場動向、訪日外国人の購買行動、trial JAPANの仕組みと特徴、導入ステップなどが紹介されます。
登壇者は誰ですか？
株式会社mov 訪日ラボ 社長室の川西哲平氏が登壇します。同氏は観光庁の外部専門人材（2020-2023）も務めていた専門家です。