2026 Latest Inbound Hotel & Ryokan Ranking [Tochigi Edition]: Fairfield by Marriott Tochigi Nikko Takes 1st Place!

mov Inc. (Head Office: Shibuya-ku, Tokyo; CEO: Makoto Watanabe), operator of the inbound business media 'Honichi Lab' and the review management platform 'Kutikomi Com,' has announced the 'Inbound Popular Hotel & Ryokan Ranking' for Tochigi Prefecture based on the latest Google Maps review data.\n\nThis ranking is calculated using a proprietary algorithm to analyze review data published on Google Maps.\n\n■ Tochigi Prefecture Inbound Popular Hotel & Ryokan Ranking TOP 10\n1. Fairfield by Marriott Tochigi Nikko (Nikko City)\n2. The Ritz-Carlton, Nikko (Nikko City)\n3. Hatago Nagomi (Nikko City)\n4. Nikko Station Hotel II Bankan (Nikko City)\n5. Hotel Sunshine Kinugawa (Nikko City)\n6. Nikko Station Hotel Classic (Nikko City)\n7. Candeo Hotels Utsunomiya (Utsunomiya City)\n8. Nikko Kanaya Hotel (Nikko City)\n9. Kinugawa Onsen Hananoyado Matsuya (Nikko City)\n10. Okukinu Onsenkyō Hacho-no-yu (Nikko City)\n\n■ No. 1: Fairfield by Marriott Tochigi Nikko\nFairfield by Marriott Tochigi Nikko secured the first place in Tochigi Prefecture. High praise for the global Marriott brand's reliability and its convenience as a base for Nikko sightseeing led to a high volume of foreign-language reviews.\n\n■ Overwhelming Popularity of the Nikko Area\nNine out of the top 10 facilities (excluding 7th-place Candeo Hotels Utsunomiya) are located in Nikko City (including Kinugawa and Okukinu). This highlights that inbound demand in Tochigi is heavily concentrated in the Nikko area, driven by world-renowned attractions like the Nikko Toshogu Shrine and the region's rich natural beauty.\n\n■ Survey Overview\nTarget: Hotels and Ryokans in Tochigi Prefecture (facilities with high review counts)\nMethodology: Analysis of Google Maps reviews using the 'Kutikomi Com' platform\nPeriod: Latest 2026 data\nLanguage Breakdown: English was the most common, followed by Traditional Chinese and Korean. The foreign-language review ratio was approximately 11.1%.\n\nAbout Honichi Lab:\nJapan's largest inbound business media platform providing the latest industry news and expertise.\n\nAbout Kutikomi Com:\nA DX tool for managing and analyzing reviews on Google Maps and other platforms.\n\nAbout mov Inc.:\nLocation: 6F Tensho Yoyogi Bldg., 1-30-15 Yoyogi, Shibuya-ku, Tokyo\nCEO: Makoto Watanabe\nURL: https://mov.am/