Watts Establishes Data-Driven Store Improvement System Using Kutikomi-com
Watts has implemented the Kutikomi-com platform to analyze customer review data, successfully establishing a system for store improvement through collaboration between headquarters and store managers.
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- 📰 Published: May 21, 2026 at 22:00
- 🔍 Collected: May 21, 2026 at 13:31
- 🤖 AI Analyzed: May 21, 2026 at 13:51 (19 min after Collected)
mov (Headquarters: Shibuya-ku, Tokyo) has published a case study highlighting how Watts (Headquarters: Osaka-shi, Osaka) is leveraging 'Kutikomi-com,' an integrated platform for store attraction, to analyze customer reviews and improve store operations through collaboration between headquarters and field managers.
Background of Implementation:
Watts operates over 1,900 stores under brands such as 'Watts,' 'Watts With,' 'Meets,' 'Silk,' 'Fretz,' and 'Hyakuen Ryojikan.' Having initiated MEO strategies around 2017 and stabilized their review management process, they implemented Kutikomi-com to seek deeper analytical insights and more efficient review response workflows.
Comment from Representative:
Naoki Korogi of the Business Strategy Department stated, 'Kutikomi-com provides analysis functions that streamline decisions on which stores to focus on and prioritize. It also facilitates a strong connection between HQ and field managers, allowing area managers to verify field realities based on analytical data during store visits. Reviews are packed with insights into why customers shop at specific locations, which we aim to leverage for store improvement.'
Kutikomi-com is a platform that integrates with 32 domestic and international review sites to centralize store information management, AI-powered analysis, and response support. It is widely used across various industries, including restaurants, retail stores, and local governments.
Background of Implementation:
Watts operates over 1,900 stores under brands such as 'Watts,' 'Watts With,' 'Meets,' 'Silk,' 'Fretz,' and 'Hyakuen Ryojikan.' Having initiated MEO strategies around 2017 and stabilized their review management process, they implemented Kutikomi-com to seek deeper analytical insights and more efficient review response workflows.
Comment from Representative:
Naoki Korogi of the Business Strategy Department stated, 'Kutikomi-com provides analysis functions that streamline decisions on which stores to focus on and prioritize. It also facilitates a strong connection between HQ and field managers, allowing area managers to verify field realities based on analytical data during store visits. Reviews are packed with insights into why customers shop at specific locations, which we aim to leverage for store improvement.'
Kutikomi-com is a platform that integrates with 32 domestic and international review sites to centralize store information management, AI-powered analysis, and response support. It is widely used across various industries, including restaurants, retail stores, and local governments.
FAQ
株式会社ワッツが「口コミコム」を導入した目的は何ですか？
口コミの管理・分析機能の強化、および顧客の声に基づいた店舗運営やマーケティング施策への活用、口コミ返信業務の効率化を目的としています。
「口コミコム」を導入したことで、株式会社ワッツの店舗運営はどう変わりましたか？
エリアマネージャーと分析データをもとに現状認識を揃え、現場での具体的な改善策を協議できる体制が整い、本部と現場が口コミ分析を通じてより円滑に連携できるようになりました。
株式会社ワッツが展開している主な店舗ブランドは何ですか？
「ワッツ」、「ワッツウィズ」、「ミーツ」、「シルク」、「フレッツ」、「百圓領事館」などを1,900店舗以上展開しています。
株式会社movが運営する「口コミコム」の主な機能は何ですか？
国内外32の口コミサイトや自社HPと連携した店舗情報の一括更新、AIによる口コミの定量分析、およびAIによる返信サポート機能などを提供しています。
株式会社ワッツの設立年月と主な事業内容を教えてください。
1995年2月22日に設立され、日用品・雑貨の卸小売業（主に100円ショップの運営）を主軸に事業を展開しています。