mov Inc., operator of the inbound business media "Honichi Lab" and the store attraction platform "Kuchikomi Com," will host a free online seminar for restaurant owners on April 21st from 15:00 to 16:00. Ryuji Fukuda, CEO of Fun International Inc., will discuss leveraging survey data to identify customer visit reasons and tailoring customer acquisition strategies by store type. Kenji Shimazu, Head of Customer Success at mov Inc., will also participate. The seminar will cover Fun International's comprehensive store marketing approach, analyzing store positioning through survey data, and optimizing customer acquisition strategies for various store formats. A Q&A session is planned. Kuchikomi Com is a platform designed to enhance sales through online reviews, offering centralized management of store information, menus, and posts across 32 platforms including Google Maps and company websites. It provides AI-driven analysis and response support for customer reviews and facilitates MEO (Map Engine Optimization) for inbound tourism, including multi-language support. Honichi Lab is a leading inbound business media that delivers daily news and data on foreign visitors to Japan, covering topics such as visitor statistics by nationality, entry/exit routes, regional inbound trends, government policies, subsidy information, and inbound marketing know-how. mov Inc. was established in September 2015, is located in Shibuya, Tokyo, and is led by Representative Makoto Watanabe. Its business includes operating Kuchikomi Com, Honichi Lab, and Honichi Lab Solution Store. Fun International Inc., established in 1997, focuses on restaurant design, interior/exterior, manufacturing, and operates 24 direct and 4 franchise stores. In 2020, it became part of Hotland Holdings Inc. and in 2024, it strengthened its marketing division to integrate "restaurant business x marketing strategy."
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- Source: PR TIMES
- Category: Event, 製品/サービス更新, パートナーシップ