[Hakata's Established Restaurant x Latest Freezing Technology] Just microwave it! Enjoy the authentic taste of "Motsunabe Oyama" easily at Lawson.

Hakata Motsunabe specialty restaurant "Motsunabe Oyama" (operated by Love Co., Ltd.; Headquarters: Fukuoka City, Fukuoka Prefecture) will begin sales of its new product, "Microwave Motsunabe," which allows customers to enjoy authentic Hakata motsunabe simply by heating it in a home microwave. The product will be available starting Tuesday, March 31, 2026, at 60 Lawson stores primarily within Fukuoka City and across Fukuoka Prefecture.

Background of Development: Enjoying restaurant-quality taste at home with "Cost and Time Performance"

"I want to eat motsunabe, but I don't have the time." "I want to enjoy an authentic hot pot even when eating alone." To respond to these customer voices, we developed our signature menu item in a home-sized portion.

The product balances an accessible price of 1,296 yen (tax included) for cost performance, and the convenience of just heating it in the microwave for time performance.

It is the perfect dish for a busy weeknight dinner or as a treat for yourself.

Three Key Features of the Product

1. Recreating Oyama's classic "Rich Miso Flavor" The soup uses our most popular "Rich Miso Flavor." By blending several types of miso, including Kyushu miso and Saikyo miso, and adding a special sauce, we have created a deep, rich flavor that is unforgettable once you try it.

2. A revolution in "texture" achieved through the latest freezing technology The biggest feature of this product is the use of the latest flash-freezing technology. ・Domestic Beef Offal (Motsu): Maintains the same plump sweetness and umami of the fat found in our restaurants.

・Vegetables (Cabbage, Chives, Burdock): Eliminates the soggy texture common in frozen foods, preserving the crisp crunch and the natural sweetness of the vegetables.

3. No compromise on ingredients We have packed all the essential ingredients for motsunabe into one, including our signature domestic beef small intestine, carefully arranged chives, cabbage with the perfect texture, flavorful burdock, and tofu soaked in the soup.

Recommended for these occasions

・For busy weeknight dinners: Enjoy a nutritious, warm meal while saving time on preparation and cleanup.

・As a treat for yourself or for evening drinks: