Morita and ITURRI Sign Strategic Partnership; Unveil Articulating Aerial Ladder Fire Truck 'MLMA5-32' at INTERSCHUTZ 2026
Key facts
- Morita and ITURRI Sign Strategic Partnership; Unveil Articulating Aerial Ladder Fire Truck 'MLMA5-32' at INTERSCHUTZ 2026
- Morita Co., Ltd. and ITURRI S.A. of Spain have signed a strategic partnership. As the first result of this collaboration, they unveiled the articulating aerial ladder fire truck 'MLMA5-32' at INTERSCHUTZ 2026 in Hanover, Germany. The product targets markets in Europe, Latin America, and North Africa.
- Source: PR Times
- Date: June 3, 2026
Direct answer
Morita Co., Ltd. and ITURRI S.A. of Spain have signed a strategic partnership. As the first result of this collaboration, they unveiled the articulating aerial ladder fire truck 'MLMA5-32' at INTERSCHUTZ 2026 in Hanover, Germany. The product targets markets in Europe, Latin America, and North Africa.
- Citation
- Morita and ITURRI Sign Strategic Partnership; Unveil Articulating Aerial Ladder Fire Truck 'MLMA5-32' at INTERSCHUTZ 2026 (June 3, 2026), PR Times
- Source
- PR Times
- Date
- June 3, 2026
Morita Co., Ltd. and ITURRI S.A. of Spain have signed a strategic partnership. As the first result of this collaboration, they unveiled the articulating aerial ladder fire truck 'MLMA5-32' at INTERSCHUTZ 2026 in Hanover, Germany. The product targets markets in Europe, Latin America, and North Africa.
📋 Article Processing Timeline
- 📰 Published: June 3, 2026 at 10:00
- 🔍 Collected: June 3, 2026 at 10:26 (26 min after Published)
- 🤖 AI Analyzed: June 7, 2026 at 01:38 (87h 11m after Collected)
Morita Co., Ltd. (Headquarters: Hyogo Prefecture, Representative Director: Mamoru Shigamoto, hereinafter 'Morita') and ITURRI S.A. (Headquarters: Spain, CEO: Juan Francisco Iturri, hereinafter 'ITURRI') have entered into a strategic partnership. They announced the 'MLMA5-32', an articulating aerial ladder fire truck born from this collaboration, at INTERSCHUTZ 2026, one of the world's largest fire and disaster prevention exhibitions held in Hanover, Germany.
This product is a model that integrates Morita's aerial ladder technology with ITURRI's design and manufacturing expertise in special vehicles. It represents the first initiative under this partnership, aimed at expanding the aerial ladder fire truck business in the European, Latin American, and North African markets.
ITURRI has over 14 branch offices and 4 manufacturing plants across Europe, Latin America, and North Africa, establishing a rapid maintenance and support system and an extensive sales network in each region. By combining Morita's technological capabilities with ITURRI's regionally rooted service network, the partnership will provide integrated support from product supply to maintenance management, contributing to the stable operation of vehicles.
Developed with a focus on reliability and stable operation in harsh field environments, this articulating aerial ladder fire truck complies with European Standards (EN standards). The adoption of an articulation mechanism enables flexible and efficient operation even in complex urban environments. Furthermore, a basket with high permissible load capacity and an advanced control system ensure high levels of safety, functionality, and operability under demanding conditions.
■ Comment from Mamoru Shigamoto, Representative Director, President & CEO, Morita Co., Ltd.
'For over 100 years, our company has responded to the needs of firefighting sites, protecting people's lives and property from fires and disasters. Through this strategic partnership with ITURRI, we will integrate the fire truck technology development capabilities we have cultivated with ITURRI's production technology and regional network to propose optimal solutions in new markets. The articulating aerial ladder fire truck is a model that symbolizes the collaboration between our two companies. Through this partnership, we will advance new challenges to meet the firefighting needs of each region.'
■ Comment from Juan Francisco Iturri, CEO, ITURRI S.A.
'Founded in 1947, ITURRI is a company that handles the design, manufacturing, sales, and maintenance of firefighting vehicles, with its strength lying in its extensive service network. The partnership with Morita reflects a shared vision of 'understanding the true needs of users in rescue and firefighting activities from their perspective and providing solutions that realize stable operation.' We are confident that by combining the capabilities of both companies, we can provide robust and highly valuable solutions to users.'
Morita and ITURRI will promote their strategic partnership, leveraging this product as a catalyst, and proceed with the development and deployment of reliable products and services that meet diverse needs in the firefighting field.
■ Company Overview
ITURRI S.A.
Representative
Juan Francisco Iturri
Location
Avda. Roberto Osborne, 9 de Sevilla, Spain
Founded
1947
Business Description
Provision of products and services for the industrial, firefighting & emergency, defense, and medical sectors.
This product is a model that integrates Morita's aerial ladder technology with ITURRI's design and manufacturing expertise in special vehicles. It represents the first initiative under this partnership, aimed at expanding the aerial ladder fire truck business in the European, Latin American, and North African markets.
ITURRI has over 14 branch offices and 4 manufacturing plants across Europe, Latin America, and North Africa, establishing a rapid maintenance and support system and an extensive sales network in each region. By combining Morita's technological capabilities with ITURRI's regionally rooted service network, the partnership will provide integrated support from product supply to maintenance management, contributing to the stable operation of vehicles.
Developed with a focus on reliability and stable operation in harsh field environments, this articulating aerial ladder fire truck complies with European Standards (EN standards). The adoption of an articulation mechanism enables flexible and efficient operation even in complex urban environments. Furthermore, a basket with high permissible load capacity and an advanced control system ensure high levels of safety, functionality, and operability under demanding conditions.
■ Comment from Mamoru Shigamoto, Representative Director, President & CEO, Morita Co., Ltd.
'For over 100 years, our company has responded to the needs of firefighting sites, protecting people's lives and property from fires and disasters. Through this strategic partnership with ITURRI, we will integrate the fire truck technology development capabilities we have cultivated with ITURRI's production technology and regional network to propose optimal solutions in new markets. The articulating aerial ladder fire truck is a model that symbolizes the collaboration between our two companies. Through this partnership, we will advance new challenges to meet the firefighting needs of each region.'
■ Comment from Juan Francisco Iturri, CEO, ITURRI S.A.
'Founded in 1947, ITURRI is a company that handles the design, manufacturing, sales, and maintenance of firefighting vehicles, with its strength lying in its extensive service network. The partnership with Morita reflects a shared vision of 'understanding the true needs of users in rescue and firefighting activities from their perspective and providing solutions that realize stable operation.' We are confident that by combining the capabilities of both companies, we can provide robust and highly valuable solutions to users.'
Morita and ITURRI will promote their strategic partnership, leveraging this product as a catalyst, and proceed with the development and deployment of reliable products and services that meet diverse needs in the firefighting field.
■ Company Overview
ITURRI S.A.
Representative
Juan Francisco Iturri
Location
Avda. Roberto Osborne, 9 de Sevilla, Spain
Founded
1947
Business Description
Provision of products and services for the industrial, firefighting & emergency, defense, and medical sectors.
FAQ
What are the main target sales regions for the MLMA5-32?
Europe, Latin America, and North Africa.
What does Morita gain from this partnership?
Access to ITURRI's extensive sales and service network to accelerate its overseas business.
What is ITURRI's business?
Providing products and services for the industrial, firefighting & emergency, defense, and medical sectors.