Morinaga Milk Industry Co., Ltd. (Headquarters: Minato-ku, Tokyo) will launch in collaboration with Sanrio Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo) the "MTRAINIER Creamy Strawberry Milk with Tochiotome" and "MTRAINIER Creamy Hojicha Latte," featuring Sanrio's popular characters Hello Kitty, Pom Pom Purin, Cinnamoroll, and Pochacco. The products will be available nationwide for a limited time starting early July.

MTRAINIER is a pioneering brand that created the "chilled cup coffee" category. Since its launch in February 1993, the brand has aimed to become an emotional sanctuary for everyone by offering an accessible espresso & milk experience, refreshing relaxation moments, and the beginning of rich, happy times—anytime, anywhere. In 2025, marking its 33rd year since launch, cumulative sales have surpassed 10 billion units※.

The 'Creamy' series from MTRAINIER features a perfect balance of premium ingredients and milk, and because it contains no coffee, even those who don't usually enjoy coffee can savor the unique world of MTRAINIER.

※ Intage SRI & Intage SRI (2018–2021) and Intage SRI+ (2021–2024 fiscal years), Coffee Market (Packaging: Cup Beverages), cumulative annual sales volume

This time, Sanrio's popular characters—Hello Kitty, Pom Pom Purin, Cinnamoroll, and Pochacco—will appear on the packaging of the 'Creamy' series. The first wave, launching starting early July, will feature limited-edition packaging showing each character enjoying summer in seasonal fashion. Once the initial stock runs out, the second wave will follow with new limited packaging designs depicting the characters relaxing and hosting guests at a café. Combining the wide appeal of Sanrio's beloved characters across generations with the sweet, creamy taste of the coffee-free MTRAINIER 'Creamy' series, this collaboration delivers even more comfort and joy.

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©2026 SANRIO CO., LTD. APPROVAL NO. 670752

In conjunction with the release, a promotional campaign titled "MTRAINIER × Sanrio Characters: Everyone's Creamy♪ Campaign" will run from July 14 (Tue) at 10:00 to September 11 (Fri) at 17:00. Participants can win original plush mascot toys featuring MTRAINIER and Sanrio's popular characters.

◆ Campaign Details: "MTRAINIER × Sanrio Characters: Everyone's Creamy♪ Campaign"

Campaign Website: https://www.mtrainier.jp/creamyseries2026cp/

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1. Product Features

1 Limited-edition packaging featuring Sanrio's popular characters on the 'Creamy' series—4 designs per flavor, totaling 16 varieties.

2 The 'Creamy' series contains no coffee, making it a creamy latte that allows even coffee-averse individuals and children to enjoy the MTRAINIER experience.

3 The "MTRAINIER Creamy Strawberry Milk with Tochiotome" offers a perfect balance of sweetness from domestically sourced Tochiotome strawberry juice and creamy milk.

4 The "MTRAINIER Creamy Hojicha Latte" delivers a delightful harmony of the rich aroma of domestic roasted green tea (hojicha) and the sweetness of milk.

2. Product Overview

3. Sanrio Character Profiles

* Hello Kitty

Her full name is Kitty White. She was born in the suburbs of London, England. Her height is equivalent to five apples; her weight equals three apples.

A bright and kind-hearted girl. Her friend "Tiny Chum" is a boy who admires Kitty and wears a ribbon just like her.

* Pochacco

His name comes from his plump, wobbly appearance—hence "Pochacco." He's curious, clumsy, and slightly meddlesome.

A male dog who loves taking long, scenic walks. His friend "Choppy" is a bit clingy and playfully mischievous.

* Pom Pom Purin

A male golden retriever known for his signature dark brown beret.

His friend "Muffin" is a clever, food-loving little hamster.

* Cinnamoroll

A white male puppy born on a distant cloud in the sky.

His friend "Miruku" dreams of flying through the sky, just like cinnamon one day.

4. Contact Information

< Morinaga Milk Website > https://www.morinagamilk.co.jp

< MTRAINIER Brand Site > https://mtrainier.jp/

< MTRAINIER Official Instagram > https://www.instagram.com/mtrainier.official/

< MTRAINIER Official X > https://x.com/mtrainier_jp

< MTRAINIER Online Community > https://mmh.morinagamilk.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売