Bento Service 'Tamagoya' Adds Health Value to White Rice: 5th Anniversary of 'Shield Lactic Acid Bacteria®' Rice
Tamagoya, which provides rice containing Morinaga Milk Industry's 'Shield Lactic Acid Bacteria®,' celebrates its 5th anniversary of the initiative.
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- 📰 Published: May 27, 2026 at 14:30
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Morinaga Milk Industry launched the 'Eating Healthier' project in April to support consumer health through 'Shield Lactic Acid Bacteria®' and 'Happiness Lactic Acid Bacteria®.' We interviewed Yuichiro Sugawara, President of Tamagoya Co., Ltd., which celebrated the 5th anniversary of its 'Shield Lactic Acid Bacteria®' rice this year. Tamagoya's bento boxes are popular among health-conscious office workers in urban areas. The decision to incorporate lactic acid bacteria into rice was based on the idea that it could consistently convey a commitment to health regardless of the daily menu. Since its introduction, it has led to differentiation in new business acquisitions and is highly regarded in the school lunch sector.
FAQ
Are there healthy bento options in Japan?
Yes, Tamagoya offers bento boxes with 'Shield Lactic Acid Bacteria®' rice.