Mount Rainier Series' First Protein-Concept Product, "Mount Rainier Protein Caffe Latte," to be Released Nationwide on April 14 (Tuesday) as a New Standard for Easy Protein Intake in Daily Foods

Morinaga Milk Industry will launch "Mount Rainier Protein Caffe Latte" nationwide on Tuesday, April 14th.

"Mount Rainier" is a pioneer brand that created a new category of "chilled cup coffee." Our goal is to "become a source of comfort for each individual through a wide range of drinking experiences centered on milk and coffee." We have delivered the accessible espresso & milk taste, moments of refreshment & relaxation, and the beginning of rich, happy times anytime, anywhere. In 2025, marking its 33rd year since its launch in February 1993, cumulative sales exceeded 10 billion units.

While demand for protein is expanding due to increased health consciousness, approximately 70% of people feel that they are "not getting enough protein." Furthermore, nearly 80% of people want to consume protein effortlessly from familiar foods and drinks they consume daily, indicating that "everyday usability" and "deliciousness" are important for protein intake.

Among these, caffe latte is gaining attention. A survey found that caffe latte ranks first among daily food and beverages from which people want to consume protein, suggesting a need for "happily getting protein effortlessly with their usual caffe latte."

Based on this background, "Mount Rainier Protein Caffe Latte" will be launched from the "Mount Rainier" series. Our employees, who are certified coffee appraisers, carefully select and domestically roast coffee beans. Espresso coffee extracted from freshly ground beans is then richly blended with milk, resulting in a mellow flavor with a pleasant sweetness. Each bottle contains 10g of protein, allowing for delicious and effortless protein intake with daily caffe latte.

Enjoy the "Mount Rainier Protein Caffe Latte," which allows for delicious and easy protein intake.

1. Product Features

1. This is the first product in the "Mount Rainier" series with a protein concept. 2. Our employees, who are certified coffee appraisers, carefully select and domestically roast coffee beans. Espresso coffee extracted from freshly ground beans is then richly blended with milk, resulting in a mellow flavor with a pleasant sweetness. 3. Each bottle contains 10g of protein.

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